Sea to Summit Expands Reach with Three New Sales Agency Partnerships across Canada and the U.S.

March 4, 2024

Perth, Western Australia (March 4, 2024/OUTDOOR SPORTSWIRE/ – Sea to Summit, the award-winning global adventure equipment brand headquartered in Western Australia, is excited to announce its partnership with three new sales agencies, expanding its reach and strengthening the brand’s presence across key territories. Tandem West Sales will represent Western Canada, Agence Quartier General will represent Québec, Canada, and Caraway and Co. will represent the California and the Southwest regions of the United States.

Serving Western Canada, Tandem West Sales is a family-operated agency specializing in premium outdoor, active lifestyle, and ski brands. Tandem West prides themselves on partnering with brands that are making a difference by supporting fair-trade factories and products, recycled and sustainable materials, and initiatives that give back to important causes.

“Our team at Tandem West Sales is thrilled to partner with Sea to Summit to represent their innovative and premium equipment. We’re looking forward to connecting and learning from our dealers in Western Canada and collaborating with the team at Sea to Summit, while embarking on this exciting new project and the adventures ahead,” said Tandem West’s Principal, Gordon Chin.

Caraway and Co. will be representing the US Southwest and California territories. The team at Caraway and Co. is committed to connecting outdoor enthusiasts across outdoor, active, surf, yoga, and wellness markets with top-quality gear and equipment.

“We are delighted to be joining the Sea to Summit family. This alignment creates an opportunity to expand our reach and strengthen connections with customers across the southwest and California region, allowing us to collaborate with one of the best groups in the industry. We’d like to thank the Sea to Summit team for this opportunity and are excited for the journey ahead,” said Terry Imus & Dana Caraway of the partnership.

Agence Quartier General is a premier sales agency with a strong presence in Québec, Canada. Committed to fostering partnerships and driving growth, Agence Quartier General represents leading brands in the outdoor industry and provides outstanding service to dealers and customers alike.

“Our team is very excited to help develop Sea to Summit in Eastern Canada. Thanks to Sea to Summit for the opportunity,” said Yannick Raymon, Agency Principal.

Tracy Brunz, General Manager of Sea to Summit North America, said of the new partnerships, “As Sea to Summit continues to increase their commitment to building a customer focused, relationship driven, team-oriented sales organization, we are thrilled to have these three premium agencies join our family. This next chapter at Sea to Summit is an exciting one and we are energized by the potential of what these new partnerships will bring to the brand, and to our retailer relationships.”

About Sea to Summit
Sea to Summit is an award-winning manufacturer of ingeniously designed omni-terrain outdoor gear. Their product line ranges from ultralight cookware to the most versatile tent on the market. Their innovation team is constantly searching for the perfect balance of weight, durability, and packability. This Australian brand is no stranger to some of the most remote places on the planet, and its products are field-tested in the world’s most demanding environments. Sea to Summit was established in 1991 and is currently distributed in over 73 countries, with offices in Australia, USA, Germany, and China. www.seatosummit.com

About Tandem West Sales
Tandem West Sales is a leading sales agency specializing in outdoor and adventure sports equipment. With a focus on excellence and customer satisfaction, Tandem West Sales represents some of the most reputable brands in the industry and serves dealers across Western Canada. https://www.tandemwestsales.com/

Point of Contact | Gordon Chin, gordon@tandemwestsales.com

About Caraway and Co.
Caraway and Co. is a service-driven, solution-minded sales and marketing team representing brands in the outdoor, active, surf, yoga, and wellness markets within the Southwest territories. We explore the outdoors passionately through backcountry skiing, climbing, kayaking, yoga, and mountain biking, constantly combining our vast experience and education in specialty retail with everything we do in the Outdoor Industry. https://carawayandco.com/

Point of Contact | Terry Imus & Dana Caraway, terry@carawayandco.com, dana@carawayandco.com

About Agence Quartier General
Agence Quartier General is a premier sales agency with a strong presence in Eastern Canada. Committed to fostering partnerships and driving growth, Agence Quartier General represents leading brands in the outdoor industry and provides unparalleled service to dealers and customers alike.

Point of Contact | Yannick Raymond, yannickr@me.com