Seirus Enhances Product Procurement for Retailers

October 16, 2018

Company Completes Implementation of Elastic B2B Merchandising Platform

Denver, October 16, 2018 – Snowsports and outdoor industry accessory leader Seirus Innovation is rolling out PlumRiver’s Elastic Suite wholesale procurement and B2B digital merchandising platform as part of a major enhancement of the company’s commercial sales process. Introduction of Elastic’s cutting-edge merchandising technology significantly improves the Seirus product selection and ordering experience for their retailer partners. Elastic will also incrementally lift commercial sales volume and create efficiency-driven cost savings for both Seirus and retailers.

“In addition to creating the most innovative and highest quality products for our customers, Seirus is equally committed to being the best partner for our retailers by providing them with the most efficient and user-friendly product procurement experience,” said Danica Carey, Seirus Marketing Director. “We were looking for the most capable B2B ecommerce provider to help us make these improvements and the flexibility of the Elastic solution is helping us deliver exactly what our retailers need.”

All Seirus product lines and consumer categories are included in the Elastic launch that covers retailers and online outlets throughout the United States. The Seirus Elastic platform features a fully-integrated B2B sales management solution, customized retailer procurement interface and robust commercial sales rep merchandising tools. With the rollout of Elastic, Seirus also expects to strengthen their commitment to sustainability through print reduction and greater operational efficiency.

“Improving and streamlining the product procurement experience for retailers is quickly becoming a top priority for manufacturers,” said Josh Reddin, Elastic Founder/ PlumRiver Principal. “Helping an innovative category leader like Seirus strengthen customer relationships with our best-in-class technology is a choice opportunity for Elastic, and we expect to see great results from the rollout.”

Through platform standardization, the application of the most innovative technologies and a much more strategic B2B sales approach, Elastic helps both manufacturers and retailers achieve efficiency-driven cost savings and incremental sales growth. Cost savings come through streamlined order entry, print reduction, resource optimization, inventory management, online accounting functionality and product sample reduction. Increased sales revenues come through customized retailer/dealer applications, strategic sales planning, digital merchandising, complex pricing incentive programs, assortment tools, history-driven selling, strengthening brand equity, segmented sales capability, increased client acquisition/retention and enhanced sales presentations.

PlumRiver and Elastic together serve clients representing some of the world’s largest and most iconic brands in the outdoor, sporting goods, apparel and footwear industries. In addition to Seirus, selected clients include: Patagonia, The North Face, Timberland, Volcom, Asics, Pearl Izumi, Rawlings, TYR, Fjällräven, 2XU, Boardriders, Crocs, Puma, Oakley, Reebok/CCM, Bauer, Easton, Spyder, Burton, Reef, Hurley, Fila, Kuhl, Nidecker, Black Diamond, Majestic, Smith Optics, Bushnell, Lowe Alpine, Rab, Simms Fishing, Lole, Carter’s, Smartwool, Speedo, Golfino, Hi-Tec, Bell, OshKosh, Vans and CamelBak.

About Seirus

Seirus is an authentic outdoor brand that can be counted on to deliver premium products and technologies designed to enhance the comfort and performance of active outdoor enthusiasts in any condition. For over 30 years the team at Seirus has focused on innovation to develop and deliver groundbreaking technologies and products. Seirus sustains its success by constantly surpassing what is standard and using the best materials and workmanship. Seirus products are easily purchased online at Seirus.com and at retail shops across America.

About PlumRiver and Elastic

Founded in 2003, PlumRiver LLC is a leading provider of B2B ecommerce software solutions. Easy-to-use, Web-based applications are tailored to the needs of manufacturers and wholesalers of footwear, apparel, outdoor, sporting goods and other segments of the specialty retail market. In early 2016 PlumRiver acquired Elastic Suite, the leading provider of B2B digital merchandising and sales enhancement technologies serving category-leading clients from a variety of manufacturing verticals. Some of the world’s leading manufacturing brands utilize Elastic solutions that quickly bridge the gap between order processing systems, sales reps, independent retailers and consumers. Clients benefit further from solutions designed to quickly and easily integrate with existing IT infrastructure and ERP systems. For more information visit www.elasticsuite.com.

Media Contacts:

Kenny Thomas                                                            Katie Metzler
(801) 232-2916                                                           (307) 733-8777
kenny.thomas@elasticsuite.com                            katiem@terrapublicrelations.com