Shār Joins Elite Ranks of Certified B Corporations™ Champions of Positive Change

April 25, 2024

/OUTDOOR SPORTSWIRE/ – Shār is thrilled to announce it has been named a Certified B Corporation™, officially joining the global movement of B Corps™. As a for-profit company dedicated to using business as a force for good, Shār has successfully met the highly verified standards of social and environmental performance, transparency, and accountability set by the B Lab™ and its community-driven efforts to transform the global economy to benefit all people, communities, and the planet for good.

Achieving B Corp Certification requires more than meeting a set of standards; it’s a commitment to continuous improvement and redefining success in business. Shār uses the power of business to address one of our most pressing global challenges: protecting the environment. By attaining this certification, we legally extend our corporate responsibilities to include the impact of our decisions on all stakeholders: customers, workers, communities, and the environment.

“This certification reflects our core values and our dedication to making meaningful change through our business practices,” said Peter Rushford, CEO of Shār. “It reinforces our belief that companies can—and should—strive to benefit the planet and not harm it.”

“We are excited to welcome Shār into the global family of Certified B Corporations not only for its commitment to positive impact within the company but also its dedication to creating a new way for consumers and businesses to snack sustainably. They’re setting a pioneering example for the entire industry to emulate,” Lindsey Wilson, Director, Growth & Customer Success, B Lab United States & Canada.

As part of a community of over 7,000 Certified B Corporations across more than 92 countries and 161 industries, Shār is at the forefront of a growing economy that harnesses the power of private enterprise for the public good. We are now among the businesses leading the charge in cultivating a healthier planet and a more inclusive society.

The statistics speak volumes about the distinct nature of B Corps. Compared to traditional businesses, B Corps like Shār are:

• 4.3 times more likely to link executive pay with social and environmental performance, ensuring leadership is accountable for our broader impact.
• 3.9 times more inclined to integrate social and environmental objectives into managerial roles and responsibilities.
• 2.9 times more committed to transparency by publishing detailed reports on our social and environmental impact.

“Consumers, employees, and investors are increasingly supporting businesses that align with their values,” Rushford added. “Our B Corp Certification is not just for Shār; it’s for our broader community who believe in the transformative power of ethical business.”

At Shār, our signature organic products in compostable, reusable packaging are a testament to our mission. But this certification amplifies our resolve to continue innovating, inspiring, and implementing the changes needed to foster an inclusive and sustainable economy for all.

For more information about Shār’s commitment to positive impact and our B Corp journey, please visit https://www.bcorporation.net/en-us/.

About Shār

Shār is an Austin based farm-to-table snack company making premium healthy snacks using only 100% organic ingredients sourced from small family farms. The company’s award-winning plastic-free refillable, recyclable, and biodegradable paper tube is part of the industry’s first Zero Waste snacking system for homes and offices. Shār is a member of 1% for the Planet, The Conservation Alliance, is a Certified B Corporation, and is Climate Neutral Certified, all as part of its mission to be the planet’s most earth-friendly snack company. For more about Shār, visit https://www.sharsnacks.com.

About B Corp Certification

B Corp Certification assesses the overall social and environmental impact of a company. To achieve B Corp Certification, a company must meet a score of at least 80 points in the B Impact Assessment, an evaluation of a company’s positive impact, and pass a risk review, an evaluation of a company’s negative impact. It must change its corporate governance structure to be accountable to all stakeholders, not just shareholders, and exhibit transparency by allowing information about their B Corp Certification performance to be publicly available on their B Corp profile on B Lab’s website. B Corps recertify every three years and, once certified, are expected to increase their score over time as they progress towards becoming more equitable, inclusive, and regenerative businesses.