Shotfarm partners with Outdoor Industry Association to help member Brands and Retailers exchange product content easily, efficiently, and affordably.

February 14, 2017

Shotfarm, the Retail industry’s leading platform for the management and exchange of product content, announced a partnership today with the Outdoor Industry Association (OIA) that serves over 1,200 Brands and Retailers. The partnership will help OIA Brands more efficiently distribute content to their Retail channel partners as well as help OIA Retailers collect Brand and product content from their many suppliers in one, simple, easy-to-use workflow.

“Shotfarm’s platform and services align perfectly with our goal of supporting the industry and our member base of manufacturers, Brands and Retailers. It was an easy decision to add Shotfarm as a way to enhance member benefits and improve the way that Brands and Retailers work together to share content,” said Matt Kaplan, VP of Membership at OIA.

“We are excited to be working with the OIA and its members,” said Mike Lapchick, Shotfarm’s CEO. “As an outdoor enthusiast, I know the importance product content plays in building trust in the Brands and gear I rely on. Content is sacred in this industry and our platform ensures both Brands and Retailers have a simple, accurate, and cost-effective platform to exchange information no matter from where it comes or in what format it needs to be delivered.”

As a result of the partnership, Shotfarm is offering exclusive pricing and programs to both OIA Brand and Retailer members. Shotfarm is already working with a number of leading companies in the industry. “Our philosophy has always been ‘we know when the model is right when everyone wins’ and this is one of those partnerships where it gets to happen,” Mike added.

For more information on Shotfarm’s platform for Brands and Retailers visit www.shotfarm.com

For information on becoming an OIA member and benefits visit www.outdoorindustry.org

About OIA

Outdoor Industry Association® (OIA) was founded in 1989 by a group of 14 visionary outdoor industry leaders who realized that “outdoor” could be much more than a passing consumer trend. Today, OIA is the leading trade association and voice of the outdoor recreation industry, serving more than 1,200 manufacturers, distributors, suppliers, sales representatives and Retailers.

About Shotfarm

Shotfarm is the first end-to-end solution for the management and exchange of product information that meets the demands of the entire ecommerce industry. Free and simple core functionality combined with a suite of affordable and powerful upgrade options make Shotfarm instantly useful and infinitely scalable.