Skratch Labs Introduces Crispy Rice Cake Variety Pack Featuring Tasty New Flavor: Salted Maple + Mallow

June 27, 2023

Elevate your sports nutrition game with a variety of all-natural, energy-boosting treats

6/27/2023 | Boulder, CO /OUTDOOR SPORTSWIRE/ – Skratch Labs, a leading provider of innovative sports nutrition products, is thrilled to announce the release of the Crispy Rice Cake Sport Fuel Variety Packs, now complete with a recently released flavor: Salted Maple + Mallow. Designed with the athlete in mind, this new addition to the Skratch Labs product line offers a delicious and nutritious way to fuel workouts and maximize performance.

Skratch Labs’ Crispy Rice Cake Sport Fuel is a new take on a classic favorite. Offering a simple, tasty, and sustaining source of fuel on the go, each Crispy Rice Cake flavor is made with a blend of puffed rice and toasted grains, providing athletes and adventurers with 20g of energy-packed complex carbohydrates that feel light, digest easily, and are held together by fluffy, heavenly marshmallow. Like all Skratch Labs nutrition products, the Crispy Rice Cakes are made from scratch with allergen-friendly ingredients free of gluten, dairy, peanuts, and soy, and contain zero GMOs, gelatin, artificial colors or flavors.

“A problem we keep hearing from athletes is that they don’t look forward to eating their performance energy food,” says Dr. Allen Lim, Exercise Physiologist and Founder of Skratch Labs. “So we asked ourselves: what’s the best food for fueling that’s packed with energy, but still easy to digest? That would be simple, high-quality rice. And who wouldn’t look forward to a crispy rice treat during a long training ride or run? Our new Crispy Rice Cake Sport Fuel Variety Packs provide our active customers a variety of flavors to mix up their performance fuel and keep training interesting.”

New to the flavor lineup of Skratch Lab Crispy Rice Cakes is Salted Maple + Mallow. Released in early spring, this sweet and salty twist on a classic dessert features real maple syrup and a dash of salt for the perfect mouthwatering combination. These crunchy, salty-sweet, pure maple rice cakes are bound to be your pantry’s new staple.

Each variety pack includes 3 flavors: Salted Maple + Mallow, Strawberry + Mallow, and Chocolate + Mallow

Each variety pack contains eight individually wrapped rice cakes, which includes three Salted Maple + Mallow Crispies, three Chocolate + Mallow Crispies, and two Strawberry + Mallow Crispies. Crispy Rice Cake Sport Fuel Variety Packs retail for $17.95 and can be purchased online at Skratch Labs and select retailers. For more information on Skratch Labs and the new Crispy Rice Cake Sport Fuel Variety Packs, contact Katie Richter at katie@darbycommuncations.com.

About Skratch Labs:

Based in Boulder, Colorado, Skratch Labs is a leading trailblazer in the field of performance nutrition, dedicated to helping athletes and active individuals excel. Founded in 2012 by Dr. Allen Lim, Skratch Labs emerged from the need to develop a sports drink that supports optimal performance without causing digestive issues. Driven by a commitment to using real food ingredients and reducing sugar, Skratch Labs has created a line of products that are carefully crafted and extensively tested with feedback from elite athletes. Skratch Labs empowers the “doers” – those who strive to reach and surpass their performance goals, no matter their stage in the journey. For more information on Skratch Labs and its products, visit www.skratchlabs.com or visit Facebook, Instagram and Twitter. Want to include an affiliate link in your publication? Please visit https://www.skratchlabs.com/pages/affiliate to sign up!

Contact: Katie Richter

Darby Communications

katie@darbycommunications.com

828.254.0914 o / 716.572.3467 c