Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads

August 20, 2024

Solo Stove, the maker of smokeless fire pits, is teaming up with Snoop Dogg again in a campaign the marketer says is its largest to-date, according to information shared with Marketing Dive. The Martin Agency worked on the effort.

“Blunt Marketing” features Snoop Dogg and his longtime collaborator Warren G engaging in a “blunt” session — a play on the word’s definition as both a type of rolled marijuana cigarette and a candid approach to a topic, in this case the brand’s products. The campaign is set to air across video, digital, social channels and more.  Marketing Dive