January 4, 2018

Orange Mud Attending the 2018 Iowa Bike Expo

Castle Rock, CO (January 4, 2017) – Orange Mud will be present at the 2018 Iowa Bike Expo marking the first time Orange Mud will be in attendance for the event. Orange Mud is very excited to be on site to present their cycling specific product line; including the newest...

January 4, 2018

Nuu-Muu Re-introduces the Nuu-Tee

Bellingham, WA (January 4, 2018) – Nuu-Muu, makers of fun and versatile athleisure dresses, debut a new lightweight long sleeve tee, the perfect complimentary layering option for Nuu-Muu’s popular line of exercise and travel dresses. The Nuu-Tee is a staple piece for warming up a cool morning run and/or to keep...

January 3, 2018

Oru Kayak Launches new Adventure Hub

San Francisco, CA (January 3, 2018) — Oru Kayak, makers of the original origami-inspired folding kayak, have just launched their new “Adventure Hub.” Oru’s unique folding design opens up a world of possibilities that just aren’t available with a regular kayak, and Oru owners around the globe have been using them...

January 3, 2018

Flylow shows off new Perm at Outdoor Retailer + Snow Show

DENVER, COLO. - Flylow (www.flylowgear.com), the independent, homegrown and mountain-raised creators of outerwear and apparel, will be showing off their new Perm at next month’s Outdoor Retailer + Snow Show. The Perm, by Intuitive, is a custom-built technical fabric that sets a new standard for skiing performance by combining the...

January 3, 2018

Sweet Protection Amplifies Marketing Program for Fall 2018, Introduces New Assets Alongside New Helmets

Trysil, Norway - The Norwegian-based Sweet Protection, designers of cutting edge whitewater, snowsports, and mountain bike helmets, is updating and amplifying their marketing efforts for fall 2018. With a revitalized logo, new “Our Best Helmet. Yet.” tagline, updated imagery, and a new “Tech Talk” video series, Sweet will be introducing...

January 3, 2018

PrimaLoft Showcases Expanded Brand Adoptions of ThermoPlume, First Blowable Synthetic Insulation, at Outdoor Retailer + Snow Show 2018

LATHAM, N.Y. (January 3, 2018) - PrimaLoft, Inc., the world leader in providing comfort solutions with high-performance insulation, fabrics and yarns, will showcase an expanded group of fall 2018 brand partners adopting PrimaLoft® Black Insulation ThermoPlume, the industry’s highest performing blowable synthetic insulation mimicking the look and feel of natural...

January 2, 2018

All Good Welcomes Two New Athletes to Ambassador Team

Morro Bay, CA (January 2, 2018)— All Good, makers of organic skincare and reef-friendly sunscreens, has announced professional athletes Sensi Graves and Moona Whyte as the newest members of its brand ambassador team. Leaders in their respective fields, Graves and Whyte have joined forces with the company to act as...

December 27, 2017

Camber Outdoors Kicks Off Outdoor Retailer Snow Show with a Unique Thought-Leadership Keynote

BOULDER, Colo. (December 27, 2017) – Three years ago, Camber Outdoors (formerly OIWC) launched its CEO Pledge, which ushered in a nationally recognized thought-leading paradigm shift around accelerating women's leadership within the business cultures of over 75 outdoor active lifestyle companies. Through the CEO Pledge, these organizations are successfully establishing...

December 22, 2017

Eagle Creek Introduces All-New Pack-It Active™

San Diego, Ca. – As the inventors of the packing solutions category in 1996, Eagle Creek has long been innovating around solutions for travel and everyday organization. With new water resistant styles featuring odor preventing Protx2™ built-in anti-microbial treatment, the new Pack-It Active™ Collection speaks directly to the person always on...

December 22, 2017

‘Here’s looking at you, kid’ – Fisher + Baker’s baby goats to steal the show at Outdoor Retailer

MINNEAPOLIS – Fisher + Baker, a premium menswear brand crafting stylish outerwear with an everyday aesthetic, will launch additions to its autumn-winter line with the help of two offensively cute farm animals. Fisher and Baker – two “kids” with the requisite name tags – will be strutting their stuff in the...