News Topics
-
December 7, 2016
Sitka Gear Selects Backbone Media as Marketing Communications Agency
BOZEMAN, Mont. (Dec. 7, 2016) – Sitka Gear, the leader in performance hunting gear, today announced Backbone Media as its communications agency of record. The Colorado-based agency will partner with Sitka for public relations efforts and media planning and buying initiatives. “Backbone’s comprehensive media experience with top-tier brands in the hunting...
-
December 7, 2016
Outdoor & Sports Company Inc. Hires KGPR, Ink as PR Agency For Mountain Equipment, Bridgedale and Hilly Brands
Outdoor & Sports Company Inc. (OSC), distributor of Mountain Equipment, Bridgedale and Hilly products, has appointed KGPR, Ink to manage its public relations for all three brands. Effective immediately, KGPR, Ink will engage an integrated approach to brand communications to support consumer awareness for all three OSC brands within the...
-
December 6, 2016
Astral Footwear’s Hemp Kicks Set High Standards
Asheville, NC – Continuing to push the boundaries in footwear design, Astral strengthens its commitment to the environment by bringing Cannabis Sativa, commonly known as hemp, to its 2017 performance footwear collection. Rarely seen in the outdoor performance footwear realm, Astral is setting a new environmental precedent in the industry with its collection...
-
December 6, 2016
Petzl REACTIK+ Awarded Runner’s World Gear of the Year
SALT LAKE CITY, Utah (December 6, 2016) — The Petzl REACTIK+ headlamp earned a prestigious Gear of the Year award from Runner’s World for its innovative design and intelligent smartphone application. The headlamp debuts Petzl’s new smartphone application, MyPetzl Light. The app provides users with real-time battery life data, customize lighting profiles for specific activities and adjust brightness on the...
-
December 6, 2016
Crescent Moon Goes All-In With New All-Foam Sports Snowshoe
Boulder, CO (December 6, 2016) Responding to the rotation of the earth and economy with innovation, Crescent Moon Snowshoes is thrilled to debut their new, all-foam sports snowshoe at the 2017 Winter Outdoor Retailer (Booth #33061) and Snowsports Industries America Shows (Nordic Center, Booth TBD). The patent pending design uses dual-density...
-
December 5, 2016
Upslope Brewing Releases Additional 2016 Winter and Holiday Season Beers
Boulder, Colo. (December 5, 2016) — In addition to their Limited Release Christmas Ale, Upslope Brewing Company has released two seasonal beers just in time for the holidays. This winter, fans can enjoy the brewery’s Limited Release Oatmeal Stout as well as the very limited, barrel-aged Lee Hill Series Volume...
-
December 5, 2016
KEEN Hires Footwear Operations Leader Jens Christian Meier as Executive Vice President, Global Value Supply Chain
PORTLAND, OR. (December 5, 2016) - KEEN, a values-led, privately-owned outdoor footwear company, known for its original and versatile products, announces Jens Christian Meier as Executive Vice President of its global Value Chain. Bringing more than 35 years of experience leading casual, kids, and performance footwear brands – Meier joins KEEN to...
-
December 5, 2016
Mountain & Adventure Film Festival Features Goal Zero
LOS ANGELES – December 5, 2016 – The Mountain & Adventure Film Festival announces that 2017 Presenting Partner, Goal Zero will be featured across the festival the week of December 5th. As a part of the partnership, one eligible pass holder will win a Sherpa 100 Solar Kit from Goal Zero. The winner will...
-
December 1, 2016
Vapur Co-Founder Brent Reinke named one of the most influential business leaders in the greater San Fernando Valley
Oxnard, Calif. (Dec. 1, 2016) – Brent Reinke, Co-Founder of Vapur®, the flexible, reusable anti bottle®, was named to “The Valley 200” by the San Fernando Business Journal (SFVBJ). The Valley 200 is a Special Edition of SFVBJ profiling the 200 most influential business leaders in the greater Valley region: San Fernando, Conejo,...
-
December 1, 2016
MTN OPS Selects Backbone Media as Public Relations Agency
SALT LAKE CITY – MTN OPS, the leader in outdoor energy and nutrition for active hunters and anglers, today announced it has partnered with Backbone Media to manage its public relations and communications strategy. Backbone will amplify MTN OPS’ momentum in the hunting market and will expand brand awareness to the...