News Topics
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January 30, 2017
Smartwool Adds Legendary Snowboard Athlete Bryan Iguchi to Team
STEAMBOAT SPRINGS, Colo. (January 30, 2017) — Smartwool, one of the outdoor industry’s leading performance apparel brands, today announced the addition of snowboard icon Bryan Iguchi to its snowboard team roster. The partnership with Iguchi expands the brand’s snowboard athlete category for Smartwool to a total of five athletes, including Bryan Fox,...
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January 26, 2017
Quality, Style, Affordability. Sierra Designs Has You Covered for Fall 2017.
Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is proud to unveil its stellar new apparel line for Fall/Winter 2017. This robust collection combines Sierra Designs’ forward-thinking design with the brand’s founding commitment to creating high quality, functional gear at prices everyone can afford. Of the...
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January 26, 2017
Southern California-Based RinseKit To Appear on ABC’s “Shark Tank”
CARLSBAD, Calif. (January 26, 2017) – RinseKit, the innovative, portable pressurized shower system, is poised to continue its significant growth trajectory as they take the stage on ABC’s popular, Emmy-Award winning “Shark Tank” program. Showcasing their revolutionary, versatile shower system in front of five of the world’s top investors and business powers, the...
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January 26, 2017
Conservation Alliance Grantees Start 2017 with Three Big Victories
Bend, Ore., January 26, 2017 – At the start of the new year, Conservation Alliance grantees delivered three major victories that protected 155,251 acres of land and 107 river miles in California and Oregon. With these successes, Conservation Alliance funding has helped save more than 50 million acres of land and...
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January 26, 2017
Hydro Flask Expands Global Presence with New Distribution In Japan
(Bend, OR) - Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced today it has formed a new strategic partnership with Alco International to expand into the Japanese market. Building on the brand’s growing global presence,...
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January 25, 2017
SYNC Performance Announces Two New Additions to Women’s Fall 2017 Stretch Puffy Line: SYNC Women’s Long Stretch Puffy and SYNC Women’s Puffy Vest
Vail, Colo. – January 25, 2017—SYNC Performance, makers of high quality performance apparel for the most demanding mountain athletes worldwide announced today two new additions to the Women’s Stretch Puffy line for Fall 2017; SYNC Women’s Long Stretch Puffy and SYNC Women’s Puffy Vest. Due to the success of the original Stretch...
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January 25, 2017
The Conservation Alliance Announces 14 New Members
Bend, Ore., January 25, 2017 – Fourteen companies have joined The Conservation Alliance since August 2016. This growth strengthens the organization as the political landscape for conservation in the U.S. becomes more challenging. The new members include: Bogs Footwear; Deschutes Brewery; Good To-Go; Hed-Hi Media; Kathoola; NEMO Equipment; Outdoor Project; Pacific...
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January 24, 2017
Despite Mild Winter, Darn Tough Vermont Scores Double-Digit Annual Growth
Northfield, VT. – Darn Tough Vermont, the rapidly growing American manufacturer of premium performance outdoor and lifestyle socks, announces 2016 annual earnings and continues devouring market share with double-digit growth. After a slow first and second quarter due to last year’s mild winter, the Vermont sock company rebounded in Q3 and...
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January 24, 2017
Kari Traa Names Verde Brand Communications as PR Agency of Record
Oslo, Norway (January 24, 2017) — Kari Traa, Europe’s fastest-growing women’s apparel manufacturer and No. 1 baselayer brand in Scandinavia, taps Verde Brand Communications as its agency of record. Effective immediately, Verde will enhance Kari Traa’s rapid North American growth with strategic public relations and communications support. Founded by three-time Olympic medalist and four-time World Champion freestyle...
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January 24, 2017
EORA Announces New Southeast Regional Director
Asheville, NC — Eastern Outdoor Reps Association’s Board of Directors is pleased to announce Terry Wilson as the new Southeast Regional Director. Terry comes to EORA with an extensive background in the active outdoor industry, with over 35 years of experience working in the retail and wholesale sectors, most recently completing...
