News Topics
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October 26, 2016
Vasque’s 2017 Thru-Hike Syndicate Accepting Applications
Following another successful year on the trails, Vasque is excited to announce that the Thru-Hike Syndicate is now accepting applications for the 2017 season. The brand partner-powered ambassador program will see big changes next year as it adds another partner, LifeProof, and opens to people thru-hiking any long trail in the...
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October 24, 2016
Mountainsmith Renews Partnership With National Ski Patrol & Debuts New Patrol Tour Lumbar Pack to NSP Members
(Golden, CO) - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has renewed their long-standing partnership with the National Ski Patrol (NSP). In honor of the announcement, Mountainsmith collaborated with NSP to create the Patrol Tour, a lumbar pack designed specifically to help Patrollers best serve the mountain. The Patrol...
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October 20, 2016
Darn Tough Vermont Stockpiles Market Share – Up 22%
Northfield, VT. (October 20th, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, continues to acquire market share through aggressive growth in multiple categories. With a formidable annual sales forecast, Darn Tough is seizing upon opportunities in the Lifestyle, Junior...
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October 20, 2016
Jackson Hole Mountain Resort Selects Mammut’s Avalanche Airbag 3.0 Packs for Ski Patrol Fleet
Williston, VT (October 20, 2016) – Mammut, the Swiss quality providers of alpine gear and apparel, and makers of the world’s most advanced avalanche airbag packs, are partnering with Jackson Hole Mountain Resort (JHMR) as the official airbag pack supplier for the mountain’s ski patrol. Known for some of North America’s most challenging in...
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October 19, 2016
Hydro Flask Hosts Grand Opening at New Headquarters in Bend
Bend, OR — Oct 19, 2016 - Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), is excited to announce the opening of its new Bend headquarters. To mark the transition, Hydro Flask will be...
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October 18, 2016
Sam Smoothy Launches Massive Front Flip and Lands Impossible Crash
JACKSON, Wyo. (October 18, 2016) While filming in the Neacola Mountains for TGR’s twenty-first anniversary film, Tight Loose, skier Sam Smoothy left all his hesitations and fear in the Southern Hemisphere, launching a massive front flip, crashing hard, and somehow also skied out of another crash later in the trip. Smoothy instantly gained...
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October 18, 2016
Colorado-based Upslope Brewing Co Wins Again at the Great American Beer Festival
BOULDER, Colo. (October 18, 2016) At the Denver-based 2016 Great American Beer Festival (GABF), Upslope Brewing and its decorated Brown Ale earned a silver medal in the American-Style Brown Ale category. This marks the Brown Ale’s third GABF award in the last five years and makes the beer the most awarded beer...
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October 18, 2016
Tailwind Nutrition is Official Hydration for New Zealand Endurance Races in 2017
Durango, CO – October 18, 2016 – The 9th annual Tarawera Ultramarathon and the Kathmandu Coast to Coast World Multi-Sport Championships, two of New Zealand’s most celebrated endurance events, will be powered by Tailwind Nutrition in 2017. Both races will offer Tailwind Nutrition on course at all aid stations. “Tailwind Nutrition is honored to be the...
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October 17, 2016
Sierra Designs Celebrates Life & Legacy of Co-Founder Bob Swanson
Sierra Designs is mourning the loss and celebrating the life of one of its original founders, Bob Swanson, who passed away last weekend. Swanson co-founded Sierra Designs in 1965 with George Marks, a friend and fellow outdoor enthusiast. The pair recognized the need for better production of high quality, practical...
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October 14, 2016
OIA’s Future Leadership Academy Honors Outdoor Legend Skip Yowell
Marking the year anniversary of his passing, the Outdoor Industry Association (OIA) honors Skip Yowell and his incredible impact on the outdoor industry through his namesake’s program, the Skip Yowell Future Leadership Academy. In August, the first Skip Yowell Future Leadership class marked their graduation from the program. They spent nine months learning...
