News Topics
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January 6, 2017
Sacrifice Nothing: Darn Tough Vermont Fall 2017 Collection is Equally Luxurious and Durable
Northfield, VT. (January 6, 2017) – Darn Tough Vermont, the rapidly growing American manufacturer of premium performance outdoor and lifestyle socks, continues to lead the category with smart design and innovative construction as seen in the fall 2017 collection, debuting at the Winter Market Outdoor Retailer trade show (booth 32150). From offering more...
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January 6, 2017
Protect & Liberate, The Story Behind The New Craghoppers Marketing Campaign
Portsmouth, NH (January 6, 2017) – For over 50 years, Craghoppers has been creating products that are made to protect the consumer. Their mission has been to create comfortable, practical and stylish clothes, each year building on past innovation and technology. They have spun this mission into two distinct words, Protect &...
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January 6, 2017
KEEN Inc. Names rygr PR Agency of Record
PORTLAND, Ore. (Jan. 6, 2017) — KEEN Inc., a values-led, independently owned outdoor and lifestyle footwear brand known for its original and versatile products, has named rygr, an integrated marketing agency as its agency of record. rygr will work on public relations and brand communications for KEEN. “We believe rygr will help amplify our...
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January 6, 2017
LifeStraw Names Four New Sales Rep Agencies to Drive Retail and Online Growth in the United States
LAUSANNE, Switzerland (Jan. 6, 2016) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, named four new sales rep agencies in the U.S. to enhance its sales in retail stores and online. Decker & Associates, Jeff2 Sales, M-5 Sales and Pursuit Sales have been...
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January 6, 2017
Adidas Outdoor Announces Partnership With Parley for the Oceans at Outdoor Retailer Winter Market 2017
LOS ANGELES (Jan. 6, 2016) – adidas Outdoor, the athletic brand in the outdoors, today announced it will expand adidas’ partnership with Parley for the Oceans, with outdoor specific footwear and apparel made from recycled ocean plastic at Outdoor Retailer Winter Market in Salt Lake City, Jan. 10-12, 2017. adidas entered into a...
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January 6, 2017
Mountainsmith Host’s 3rd Annual Cooler Tubes & Brews Event Benefitting the Continental Divide Trail Coalition
Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is celebrating the Continental Divide Trail Coalition at Outdoor Retailer Winter Market for the third year in a row. Back by popular demand and Mountainsmith’s continued commitment to the CDTC, the 3rd annual Cooler Tubes and Brews Benefit will take place on Wednesday, January...
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January 6, 2017
Dare 2b Introduces New Midweight Collection for Fall 2017
Portsmouth, NH (January 6, 2017) - Dare 2b is proud to debut their new Midweight Collection for fall 2017, showcasing technical jackets for peak performance with superior protection from the elements. The Midweight Collection features Dare 2b’s proprietary Endothermic Performance technology, which provides extra protection from the bitter cold with wool fill insulation...
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January 6, 2017
Seirus Introduces New Heat Touch®™ Technology Gloves for Winter ’17-‘18
San Diego, CA (January 6, 2016) - Seirus is pleased to debut their new Heat Touch®™ technology gloves for winter 2017, featuring a brand new 3000ultra lightweight battery, making it the world’s first glove to provide all day heat. Seirus’s exclusive Flexible Fusion™ heat panel brings warmth to the whole hand...
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January 6, 2017
OMEALS Continues to Increase US Distribution with New Big Rock Sports Partnership
Pembroke Park, Fl. (January 6, 2017) – OMEALS, the premium outdoor food brand with self-heating, fully cooked home-style meals and snacks that require no stove or fuel to heat, proudly announces a new partnership with Big Rock Sports, North America’s premier outdoor sporting goods distributor. Serving over 15,000 fishing, shooting, camping and marine...
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January 5, 2017
Salomon To Uncover Next Stars of Ultra Running at Three Invitational Academies
ANNECY, France — Salomon, a leading four-season mountain sports brand, is hunting for the next generation of undiscovered trail running stars, and offering a once-in-a-lifetime training opportunity for trail runners around the world. The Annecy-based brand will invite more than 40 athletes to attend one of three global Salomon Ultra Running Academies...
