News Topics
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January 4, 2017
Sitka Gear Launches New Concealment Pattern
BOZEMAN, Mont. (Jan. 4, 2017) – Sitka Gear, the leader in performance hunting gear, is pleased to introduce its GORE™OPTIFADE™ Subalpine concealment pattern.“Subalpine is the culmination of years of hard-work, research, and field observation from dedicated hunters," said David Brinker, Big Game Marketing Manager at Sitka Gear. “We designed the Subalpine...
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January 4, 2017
Sitka Gear Unveils First-Ever Women’s Performance Hunting Lines
BOZEMAN, Mont. (Jan. 4, 2017) – Sitka Gear, the leader in performance hunting apparel, introduces Sitka Women’s Gear. The all new performance layering system, designed and tested by women, will be available in Elevated II™ as well as the all-new Subalpine™ pattern. Sitka designed the new line to give female hunters...
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January 4, 2017
Mountainsmith Debuts New Women’s Specific Gear and Soft Sided Coolers At OR Winter Market
Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— is set to launch new women’s specific lumbar packs and trekking poles and 3 new soft-sided coolers at Outdoor Retailer’s Winter Market on January 11th. The new women’s specific designs (WSD) will bolster Mountainsmith’s current line of WSD packs, bringing to the...
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January 4, 2017
Beth Jensen Promoted to Senior Director of Sustainable Innovation for Outdoor Industry Association
BOULDER, Colo. (January 4, 2017) -- Outdoor Industry Association (OIA), the trade association and catalyst for meaningful change for the outdoor recreation industry, is pleased to announce that Beth Jensen has been promoted to senior director of sustainable business innovation. A member of the OIA team for over six years, Jensen has...
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January 4, 2017
Native Eyewear Announces New 2017-18 Snow Goggle Models
Denver, Colo. (January 4, 2017) — Following the successful launch of Native Eyewear’s 2016-17 goggle collection the company is adding two new styles for the 2017-18 season. The new DropZone and Spindrift models are designed to perform for the backcountry enthusiast or weekend warrior and feature new interchangeable lens systems that complement the robust collection...
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January 4, 2017
Class of 2017: Skip Yowell Future Leadership Academy Welcomes New Participants and Guides
BOULDER, Colo. (January 4, 2017) - The Outdoor Industry Association (OIA) extends a special welcome and congratulations to the newest participants and mentors of the Skip Yowell Future Leadership Academy (SYFLA). Following a successful pilot year, the new class of 33 individuals will be joined by 24 industry veterans who will offer mentorship and...
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January 4, 2017
Concept III Expands Into Specialty Textile Chemicals Through New Partnership With Bolger & O’Hearn
RED BANK, NJ, January 4, 2017 - Concept III, the leader in textile-based product solutions, has partnered with specialty chemical producers Bolger & O’Hearn. This partnership will serve as the catalyst in bringing Bolger & O’Hearn’s latest chemical products to market. “With Concept III behind us, we can really push our newest...
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January 3, 2017
Morakniv & UCO Gear to Unveil New Dave Canterbury Signature Product at SHOT Show
Morakniv, UCO Gear and The Pathfinder School are proud to unveil their new collaboration at the 2017 SHOT Show, the Bushcraft Survive & Thrive Kit: Dave Canterbury Collection. Canterbury is a renowned survival expert, founder of The Pathfinder School and New York Times bestselling author of “Bushcraft 101: A Field Guide to the Art of Wilderness...
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January 3, 2017
Celebrating 15 Years: Bogs Footwear Keeps You Comfortable In Every Situation
Portland, Or. (January 3, 2017) – BOGS, the Portland-based footwear brand known for their innovative patterns, comfort technology, and 100% satisfaction guarantee, reimagines winter with styles designed for doing. With approximately 60% new styles for men, women, and kids, the fall 2017 BOGS collection features some of the brand’s core technologies –...
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January 3, 2017
Celebration, Inspiration, Declaration: Outdoor Industry Association Marks Multiple Milestones During Outdoor Retailer Winter Market 2017
BOULDER, Colo. (January 3, 2017) -- This month’s Outdoor Retailer Winter Market 2017 will play host to the commemoration of several milestones for Outdoor Industry Association’s Sustainable Business Innovation department. The Sustainability Working Group (SWG) celebrates its 10-year anniversary with a pre-show party; OIA’s inspirational speaker at its industry breakfast is Joel Makower,...