News Topics
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January 3, 2017
Salomon Unveils New Adventure Touring Product Line
ANNECY, FRANCE (January 3, 2017) — When the products in Salomon’s new adventure ski touring range reach retailers in the fall of 2017, they will already have been tested and validated in some of the planet’s more challenging mountain locations: Le Nant Blanc/La Verte above Chamonix, the Matterhorn, and Mount Everest...
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January 3, 2017
Black Diamond’s Fall 2017 Line Showcases Backcountry Skiing and Lighting Collections
SALT LAKE CITY (Jan. 3, 2016) – Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, today announced its focus on two product initiatives for Fall 2017: backcountry skiing, with the launch of its new Route ski touring line, and lighting, with six new or...
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January 3, 2017
From Feast to First Aid, Omeals Continues to Innovate Outdoor Food Category in 2017
Pembroke Park, Fl. (January 3, 2017) – OMEALS, the premium outdoor food brand with self-heating, fully cooked home-style meals and snacks that require no stove or fuel to heat, continues to lead with innovation in 2017. Already acknowledged for its advancement of the outdoor food category with numerous awards and accolades, the...
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January 2, 2017
Mountain & Adventure Film Festival Features Gramicci
LOS ANGELES – January 2, 2017 – The Mountain & Adventure Film Festival announces that 2017 Associate Partner, Gramicci, will be featured across the festival the week of January 2nd. As a part of the partnership, two eligible pass holders will win head to toe apparel packages from Gramicci. Each package includes a pair...
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January 2, 2017
Aventura Clothing’s Fall ‘17 Line is Designed with the Weekend in Mind
Reno, NV – January 2, 2017 – Feel good about looking great with Aventura’s beautiful, eco-friendly Fall 2017 collection. This season draws inspiration from nature, showcasing a range of playful colors and textures. Bold new prints and stylish details like embroidery and quilting make for clothing that transitions seamlessly from coffee, to...
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December 29, 2016
January 2007 World T.E.A.M. Sports Kilimanjaro Climb Brought Together Athletes
Holbrook, NY – World T.E.A.M. Sports’ vice chairman Lon Dolber is a regular participant of the national non-profit’s annual Face of America bicycle ride with adaptive military veterans to Gettysburg. His first event with the organization was very different, however – a life-changing ascent of Africa’s Kilimanjaro with seven developmentally-disabled athletes in January,...
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December 29, 2016
KEEN’s Live Monumental Campaign Celebrates one of our Country’s Newest National Monuments: Nevada’s Gold Butte
PORTLAND, OR (December 29, 2016) - Today, President Obama penned the designation of two of our country’s newest National Monuments - Nevada’s Gold Butte and Utah’s Bears Ears. The Gold Butte designation permanently protects approximately 300,000 acres of dramatic natural areas and cultural history, situated just over an hour northeast...
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December 26, 2016
Mountain & Adventure Film Festival Features Wind Sports Hang Gliding
LOS ANGELES – December 26, 2016 – The Mountain & Adventure Film Festival announces that 2017 Supporting Partner, Wind Sports Hang Gliding, will be featured across the festival the week of December 26th. As a part of the partnership, one eligible pass holder will win two Full Hang Gliding Lessons at Dockweiler Beach, CA...
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December 23, 2016
Decibullz Chooses Backbone Media as Public Relations Agency
FORT COLLINS, Colo. – Decibullz, the leader in custom thermofitted earplugs and earphones, today announced it has partnered with Backbone Media on public relations efforts. Backbone will amplify Decibullz’s presence in the shooting, hunting, fitness and active lifestyle markets. “Backbone was a natural fit for us,” said Kyle Kirkpatrick, chief...
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December 22, 2016
POWDR Adventure Lifestyle Co. Enlists Backbone Media to Amplify Corporate Communications
CARBONDALE, Colo., Dec. 22, 2016 – POWDR, with its portfolio of adventure-lifestyle properties such as Outside Television, Woodward, Human Movement, and nine mountain resorts including Copper, Mt. Bachelor, and Killington, has partnered with Backbone Media for corporate-communications efforts. As POWDR continues to empower its brands to maintain best-in-class status, Backbone Media will consult on communications strategy and...
