News Topics
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July 28, 2016
Club Ride Apparel Lands Big Hit with New Spring 2017 Collection
Sun Valley, Id. (July 26, 2016) – Club Ride Apparel (CRA), the Sun Valley-based creators of casual-performance cycling apparel designed for the ride and everything after, debuts their spring 2017 collection at the upcoming Summer Market Outdoor Retailer show (PV 2019) in Salt Lake City, UT, August 3 – 6, 2016. All tops, bottoms...
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July 27, 2016
Chaco Joins Outdoor Industry Women’s Coalition; Flip Sale Fundraiser
ROCKFORD, Mich. (July 27, 2016) – Chaco is pleased to announce that it has signed on as a member of the Outdoor Industry Women’s Coalition (OIWC). In addition to membership dues, Chaco will celebrate the expanded partnership by selling its iconic flips for just $20 (over half off MSRP) to attendees of...
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July 27, 2016
CarbonTV Releases Seasons 1-8 of Award-Winning Series “Heartland Bowhunter”
DETROIT, MI — July 27, 2016 — CarbonTV is proud to announce the release of seasons 1-8 of the award-winning outdoor TV show, “Heartland Bowhunter,” streaming for free on www.carbontv.com and related CarbonTV OTT apps. Heartland Bowhunter documents the adventures of hosts Michael Hunsucker, Shawn Luchtel and their team as they bowhunt all...
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July 27, 2016
KEEN, Inc., Unveils New, Women’s-Specific Terradora Performance Footwear at OR Summer Market
PORTLAND, Ore. (July 27, 2016) – From off-the-grid trails to urban trekking on city streets, adventure-seeking women know that the right shoe makes all the difference. KEEN Inc., a values led, independently-owned outdoor footwear and lifestyle brand, understands that fit, comfort, and performance are essential, and with this mindset introduce the new women’s-specific Terradora for...
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July 27, 2016
Royal Robbins® launches “Beat the Heat” brand campaign with innovative fabric technologies
SAN FRANCISCO, Calif. (July 27, 2016) —Royal Robbins announced the launch of a major new brand campaign – “Beat the Heat” with four innovative fabric technologies for Spring 2017: Wick-ed Cool™, Cool Mesh, Diablo and Hempline™. “Royal Robbins’ trademarked Go Everywhere® versatility blends four distinct hot weather performance fabrics with lifestyle silhouettes to...
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July 27, 2016
COBI “Connected Biking” System Proudly Announces Global Launch
FRANKFURT, Germany (July 27, 2016) – COBI, the first integrated system to transform your ride into a smart cycling experience, is now available for purchase in 34 countries and five different languages around the world. Designed and engineered in Germany, unveiled with a wildly successful Kickstarter campaign in 2014, and backed with...
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July 27, 2016
Perception’s Hi Life Kayak Embodies Fun on Water
GREENVILLE, S.C. (July 27, 2016) – Perception, a leader in recreational and touring kayaks for 40 years, today introduces the SUP-influenced Hi Life 11.0: a highly stable, sit-on-top kayak that can be paddled like a kayak or a SUP. “The Hi Life plays doubles duty. Paddle it like a smooth-tracking kayak or...
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July 27, 2016
Boardworks Introduces Rukus 10’6” SUP for All-Around Use
CARLSBAD, Calif. (July 27, 2016) – Boardworks, a leader in innovative and award-winning surfboards and standup paddle (SUP) boards, paddles, and accessories, unveiled today the Rukus 10’6”: an all-around SUP chock full of premium features at budget-friendly price point. “The Rukus sets a new standard for durability, convenience and ease of use for weekend...
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July 27, 2016
Smartwool Launches Industry’s Retail Associate “Insider” App
Smartwool recently debuted its new Smartwool Insider app, an innovative tool for retailer partners. The Smartwool Insider Program is designed to strengthen the brand’s personal relationships with wholesale retail associates via a mobile native app that features engaging Insider specific content and program exclusive rewards. “Our Insider app showcases products...
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July 27, 2016
Princeton Tec Moves to Larger New Jersey Facility
PENNSAUKEN, NJ (July 27, 2016) – Princeton Tec, makers of industry-leading lighting products for more than 40 years, recently completed the initial phase of its move into their new headquarters in Pennsauken, New Jersey. The new facility allows the family-owned company to simultaneously increase and streamline its operations, while creating...
