News Topics
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February 10, 2016
Fenway Sports Management and Teton Gravity Research Announce Boston-themed Entertainment Line-up at Polartec Big Air at Fenway Park
JACKSON, Wyo. (February 10, 2016) – Fenway Sports Management (FSM) and the U.S. Ski and Snowboard Association (USSA) announced today the Polartec Big Air at Fenway, an officially sanctioned U.S. Grand Prix Tour competition, featuring the world’s top skiers and snowboarders, taking place at Fenway Park in Boston on February 11-12....
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February 10, 2016
Outdoor Industries Women’s Coalition Recognizes Sally McCoy, Longtime CamelBak CEO, with Lifetime Achievement Award
BOULDER, Colo., February 10, 2016 - The Outdoor Industries Women’s Coalition (OIWC), the only national organization dedicated to workplace diversity and inclusion by expanding opportunities for women in the outdoor, snow, run, and bike industries, recently recognized Sally McCoy, longtime CamelBak CEO, with its OIWC Lifetime Achievement Award. McCoy was recognized...
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February 10, 2016
Ibex Outdoor Clothing Partners with Locally.com to Support Specialty Retailers
WHITE RIVER JUNCTION, VT (February 10, 2016) — As Ibex Outdoor Clothing continues to expand its wholesale channel in a constantly evolving retail environment, the manufacturer of premium technical Merino wool apparel and accessories announces that it has partnered with Locally.com to better support its specialty retailers. Powering local product...
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February 10, 2016
Hyperlite Mountain Gear Dials In Commitment to Trails, Partners with CDTC, PCTA
On February 3, Hyperlite Mountain Gear cemented partnerships with two of the largest trail organizations in the United States—the Pacific Crest Trail Association and the Continental Divide Trail Coalition. “We’re committed to getting outdoor adventurers into the mountains and onto the trails because that’s where they achieve their most optimal selves,”...
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February 10, 2016
Hydro Flask Unveils New Color Collections
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, is excited to introduce 11 new refreshingly bold colors across its hydration, coffee, beer and food collections. The new hues include Cobalt, Lava, Graphite, Forest, Plum, Pacific, Mango, Kiwi, Tangelo, Citron and Mint. The new colors complement old favorites like Black,...
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February 10, 2016
Addaday Supports Specialty, Launches with Locally.com
As more and more brands grow their direct-to-consumer business, often at the expense of brick and mortar dealers, one fitness company has found an online commerce tool that actually supports specialty retailers. Addaday, the massage and fitness tool company, has partnered with Locally to help Addaday shoppers find their products in stock at...
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February 10, 2016
Mountain & Adventure Film Festival announces 1st Athlete endorsers
In a groundbreaking move, the Film Festival Flix Mountain & Adventure Film Festival has announced the formation of the first team of athlete endorsers in the film festival / film tour / film series category. The festival's inaugural team of athletes includes Alex Honnold, Steph Davis, Sasha DiGiulian, Jeremy Jones,...
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February 9, 2016
Sciessent Launches Fluorocarbon-Free CURB Durable Water Repellent
Wakefield, Mass. (February 9, 2016) - Sciessent, the leading provider of antimicrobial and odor adsorption solutions for the textile and apparel industries, is proud to announce the release of CURB, a new, fluorocarbon-free durable water repellent (DWR) fabric finish. Able to easily, effectively, and affordably provide enhanced, breathable protection from rain and...
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February 8, 2016
Burley Joins Forces with Groundswell PR
Eugene, OR (February 8, 2016)- Burley Design, known for its award winning recreational transport gear, child carriers, jogging strollers and balance bikes, is excited to announce their partnership with Groundswell PR to oversee its digital influencer and media relations in the cycling, parenting, outdoor and active lifestyle categories. “We are so excited to...
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February 5, 2016
Mountainsmith Names Decker & Associates as Southeast Sales Agency
Golden, CO (February 5, 2016) – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has appointed Decker & Associates as its new sales agency for the Southeast region, covering independent retailers and specialty chain stores from Virginia to Louisiana. The Virginia-based company has specialized in representing action and leisure sports brands for...
