News Topics
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January 5, 2016
Feetures! Supports Kids Run The Nation to Further Grow Youth Running Programs
Charlotte, NC - Feetures!, a leader in the performance running sock category, is pleased to announce their partnership with the Road Runners Club of America’s Kids Run the Nation youth running program. As the top pledge supporter for 2016, Feetures! will directly contribute funds to Kids Run the Nation’s Fund,...
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January 4, 2016
Mountainsmith Hosts 2nd Annual Cooler Tubes and Brews Benefit at OR Winter Market
Golden, CO – Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—is celebrating the Continental Divide Trail Coalition at Outdoor Retailer Winter Market for the second year in a row. Back by popular demand and Mountainsmith’s continued commitment to the CDTC, the 2nd annual Cooler Tubes and Brews Benefit will take place on Thursday, January 7th from 4:30...
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January 4, 2016
Darn Tough Vermont Unveils New Packaging System at Winter Market Outdoor Retailer Show
Northfield, Vt. (January 4, 2016) – Darn Tough Vermont, the American manufacturer of the fastest-growing collection of performance socks for every activity and every day, proudly announces an entirely new packaging program, set to roll out to retailers nationwide. Using a bold color-coded system that pops off any in-store display, the...
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December 30, 2015
Americans Resolve to Hike 40 in 2016
Silver Spring, MD—American Hiking Society challenges every American to make 2016 the year you spend more time getting active in the great outdoors. In celebration of American Hiking Society’s 40th anniversary, people of all ages are committing to Hike 40 miles, 40 trails, or 40 unique hikes between New Year’s Day and American...
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December 29, 2015
The Dream of the 90’s is Alive at Mountainsmith
(Golden, CO) - Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear— will be introducing a series of vintage 90’s-era pack designs for a special Fall 2016 launch of Mountainsmith’s Roots Collection, including historical favorites World Cup, Grand Tour, and Wizard. The new packs are set to debut in Salt...
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December 28, 2015
Chaco Announces Agency of the Year for 2015
ROCKFORD, Mich. (December 28, 2015) — Every year, in the tradition of the Masters, Chaco presents a coveted green jacket to its sales agency of the year. At its recent sales meeting in Grand Rapids, Michigan, the team at Chaco awarded the official gecko-embroidered jacket to Yukon Trading Company. "The Chaco sales group as...
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December 28, 2015
Experienced Sports Marketer Guillermo Rojas Jr. Joins World T.E.A.M. Sports Board
Colorado Springs, Colorado - National non-profit World T.E.A.M. Sports announced today the election of Guillermo Rojas Jr as a member of the organization’s board of directors. Rojas joins the organization’s founder James Benson and six other board members in directing the disabled sports non-profit in 2016. The Managing Partner for Colorado Springs-based TORRE...
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December 23, 2015
GoSnug Launches Innovative Luxury Merino Wool Blanket
GoSnug, a new adventure lifestyle company headquartered in Missoula, Montana, is launching its line of innovative luxury blankets that balance contemporary design, the rugged durability of the highest quality technical fabrics, and the soft delicate feeling of merino wool in three cozy, breathable layers. Several years ago, GoSnug founder Rob...
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December 22, 2015
Outdoor Research leading for Fall 2016 with expanded Active Insulation, 3DFit Technology™
SEATTLE, Wash. – Whether it’s insulation that breathes more effectively or gloves that mimic the human hand for superior fit and performance, Outdoor Research believes that leading the way in outdoor apparel and accessories means sweating the details, and having fun while doing it. Like breaking a skin track, or putting...
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December 22, 2015
The Avalanche Project Announces Events at 2016 Outdoor Retailer Winter Market
Denver, Colorado (December 22, 2015) – The Avalanche Project, a coalition to engage and educate backcountry wintersports enthusiasts on safety in avalanche terrain, announced today their 2016 Outdoor Retailer Winter Market planning. The four-day trade show based in Salt Lake City will showcase a variety of events from The Avalanche Project on mountain safety,...
