News Topics
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December 9, 2015
Snikwah Performance Wear Makes Debut at St. Peterburg Power & Sailboat Show
Naples, FL, Dec. 9, 2015 - Snikwah performance wear made its debut at the 38th Annual St. Petersburg Power & Sailboat Show Dec. 3-6 at the Duke Energy Center for the Arts Mahaffey Theater Yacht Basin and Albert Whitted Park in St. Petersburg. The St. Petersburg Power & Sailboat Show is...
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December 8, 2015
BOCO Gear Joins The Conservation Alliance
Boulder, Colo. (December 8, 2015) — Boulder-based BOCO Gear pledges to protect the places we play by becoming the newest member of The Conservation Alliance. Through this new partnership, BOCO Gear will support The Conservation Alliance’s mission to protect and preserve North America’s last wild spaces. With the help of Alliance member companies, the organization has...
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December 8, 2015
Atlas Snow-Shoe Company Expands Adventure Team with New Athletes
Seattle, Wash. (December 8, 2015) — The impressive Atlas Snow-Shoe Company Team is excited to announce three new members to its 2015 Adventure Team. Building on its existing roster of brand advocates, the Atlas Adventure Team will span the U.S. outdoor and snow sport industries, promoting the sport of snowshoeing in their everyday....
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December 8, 2015
Addaday Rolls out Partnership with Backbone Media
SANTA MONICA, Calif. (December 8, 2015) – Addaday, the scientifically designed massage tool company, has selected Backbone Media to be its public relations agency of record. As part of a daily recovery and health maintenance program athletes can now mimic the techniques used by physical therapists to speed recovery and eliminate muscle...
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December 4, 2015
Congress Passes FAST Act: $4 billion for bicycle and pedestrian projects
BOULDER, Colo. (Dec. 4, 2015)- PeopleForBikes commends the U.S. Congress for passing the FAST Act, Fixing America’s Surface Transportation, a five-year reauthorization of the federal surface transportation program. The FAST Act will dedicate $835 million annually for the first two years, and $850 million annually for the last three years, to bicycle...
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December 3, 2015
Outdoor Research customers #OptOutside on Black Friday, give back via Instagram challenge
SEATTLE, Wash. (Dec. 3, 2015) – Following an Instagram challenge in which it encouraged its customers to get outside instead of shopping on Black Friday, Outdoor Research, the manufacturer of industry leading outdoor apparel and accessories, this week donated $5,000 to Paradox Sports, a Seattle non-profit that helps create adaptive sports communities. Joining...
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December 3, 2015
Confluence Outdoor Announces Promotion in Product Management to Support Business Growth
GREENVILLE, S.C. (December 3, 2015) — Confluence Outdoor, the industry’s leading watersports company, today appointed Hastings Blumer, Director of Product Management for Confluence’s surf, stand up paddleboard and paddle brands: Boardworks and Adventure Technology. Blumer previously led strategic product line development for Adventure Technology, the company’s premium performance paddle brand, as the product manager. Confluence...
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December 3, 2015
Setton Farms Chef Ambassadors Join Forces With Thug Kitchen This Holiday Season
Terra Bella, CA (December 2, 2015)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- announced that vegan chef ambassadors Heather Bell and Jenny Engel of Spork Foods have teamed up with the...
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December 3, 2015
Atlas Snow-Shoe Co. Introduces Reengineered Run Snowshoe to its 2016 Collection
Seattle, Wash. (December 3, 2015) – Atlas Snow-Shoe Co., the worlds leading innovator of performance snowshoes, is excited to announce the launch of its new Run snowshoe model. A staple of the Atlas Speed Series, the Run has a proven track record of delivering confident footing, technical performance, and a lightweight...
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December 3, 2015
Chaco Adds Custom Flips To MyChacos Personalization Program
ROCKFORD, Mich. (December 3, 2015) – In 2012, Chaco introduced its successful MyChacos custom footwear program, empowering consumers to create their own unique designs of the iconic Z sandal. Today, the market leader in performance sandals is expanding its personalization program to include customizable Chaco Flips, assembled in the United States. Beginning on November 30,...
