News Topics
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December 2, 2015
World T.E.A.M. Sports’ Inaugural Adventure Team Challenge North Carolina Thrills Teams
Eight teams of five athletes from ten states came together November 13-15 at the U.S. National Whitewater Center in Charlotte for the inaugural Adventure Team Challenge North Carolina. Created by national non-profit World T.E.A.M. Sports and presented by MetLife, each participating team included two athletes with disabilities, one being a wheelchair user. Under...
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December 2, 2015
Tubbs Snowshoes’ Ambassador Program Grows in 2016
Seattle, Wash. — Tubbs Snowshoes, a global leader in snowshoe technology and snowshoe education, announces the fourth season of its Ambassador Program, introducing new faces from across North America to add to the current team roster. This year, Tubbs expands its program to feature over 30 brand ambassadors, all of who help spread...
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December 2, 2015
Royal Robbins Invests in Public Relations Support and New Marketing Leadership
Royal Robbins, a heritage outdoor apparel brand, today named Verde Brand Communications as its agency of record for brand communications to drive product awareness in trade, endemic, and broad markets. Industry veteran Aaron Carpenter of AVC Consulting will also advise Royal Robbins on brand strategy, sales, marketing, digital strategy, ecommerce, and teambuilding....
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December 2, 2015
Jones Snowboards Welcomes Sammy Luebke To International Team
Truckee, Calif. (Dec 2, 2015) - Jones Snowboards is thrilled to announce the addition of rider Sammy Luebke to the Jones’ International Team. Based in Truckee, Luebke is an experienced and exceptionally talented snowboarder and a competitor on the Freeride World Tour. A veteran at age 26, Luebke has been a sponsored...
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December 2, 2015
DeLorme Encourages Parents to Give the Best Gift of All This Holiday Season
YARMOUTH, ME – (December 2, 2015) – DeLorme, maker of the award-winning inReach satellite communicator with GPS, launched a holiday campaign this week with a positive message aimed at parents, caregivers and loved ones: give your children the gift of adventure and change their lives forever. The multi-faceted campaign includes a...
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December 1, 2015
IceMule Coolers Appoints Darby Communications as PR Agency of Record
St. Augustine, FL – December 1st, 2015 - IceMule Coolers, manufacturer of portable, high-performance soft coolers, announces their partnership with boutique Public Relations firm, Darby Communications. Effective immediately, Darby Communications will implement a public relations and social media campaign to broaden brand awareness for IceMule Coolers’ versatile product line of mobile adventure...
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December 1, 2015
Increasing the Pace: Darn Tough Vermont Debuts New Performance Running Socks at The Running Event
Northfield, Vt. (December 1, 2015) – Darn Tough Vermont, the American manufacturer of the fastest-growing collection of performance socks for every activity and every day, proudly showcases their latest innovation – the Vertex running series, on display at this week’s The Running Event (TRE) in Austin, Texas (booth 1519). Made...
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December 1, 2015
Hyperlite Mountain Gear Launches Technical, Ultralight Daypack
Hyperlite Mountain Gear just released its first high-tech daypack made of its signature waterproof and rip-stop Dyneema® Cuben Fiber fabric. The Daybreak weighs just 1 lb. 3oz. and holds 17 liters and comes in three torso sizes (for optimized fit and comfort). “This isn’t your one-size-fits-all book bag,” stated Hyperlite...
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December 1, 2015
International Women’s Ski Day Returns for Third Annual Gathering
K2 Skis and the K2 Ski Alliance, an organization that helps unite female skiers, is proud to announce the third annual International Women’s Ski Day (IWSD). On Saturday, Dec. 12, 2015 women from around the world will come together to hit the slopes and celebrate skiing. “Whether ladies are taking a lesson for...
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November 30, 2015
Matching Pair: Darn Tough Vermont Picks Up Momentum Media PR as Agency of Record
Darn Tough Vermont, the manufacturer of the fastest growing collection of American-made performance socks, has selected Momentum Media PR as its public relations agency of record. As the new AOR, Momentum will work closely alongside the dedicated team at Darn Tough to share the brand’s powerful story and equally impressive...
