News Topics
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November 27, 2015
Give the Gift of SmartWool’s Award Winning Products
STEAMBOAT SPRINGS, Colo. (November 27, 2015) — This holiday season SmartWool, the leading active lifestyle Merino sock and apparel company, has all your gift giving needs covered, with award-winning apparel for every stripe of outdoor enthusiast. Men's Corbet 120 Jacket - $200 For dudes, the Men’s Corbet 120 is a midlayer that perfectly blends...
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November 24, 2015
Revo Debuts Vision Over Visibility Sunglass Collection In Collaboration With Bono As Part Of “Buy Vision, Give Sight” Campaign
Eyewear brand Revo has debuted a new capsule collection of sunglasses in collaboration with U2 lead singer and activist Bono as part of the "Buy Vision, Give Sight" campaign to prevent vision impairment and blindness in more than 5 million people by 2020. Revo will donate $10 from the sale of every pair of...
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November 23, 2015
Boardworks Announces New Sales Leadership and Expanded Sales Support for West Coast
CARLSBAD, Calif. (November 23, 2015) — Boardworks, a premier surf and standup paddleboard company, announced today its new sales leadership and expanded sales support for the West Coast region. Boardworks named Andrew Valentine sales director, promoted Rick Gravesen to sales rep for Southern California, and is actively searching for a new sales...
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November 20, 2015
Inaugural Grassroots Outdoor Alliance Connect Event Charts the Way Forward for Specialty Retailers
Asheville, N.C. (November 19, 2015) — The way business is done within specialty outdoor retail continues to evolve and with the changes, the opportunities for specialty outdoor retailers have never been stronger. But specialty retailers operate unique local businesses that need a network of like-minded peers and custom-tailored solutions to evolve...
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November 19, 2015
Jones Snowboards Supports Rainforest Reforestation In Costa Rica
Truckee, CA (Nov 19, 2015) - Jones Snowboards is proud to announce a partnership with the non-profit rainforest reforestation project Association Community Carbon Trees (ACCT). ACCT has spent the last twelve years fighting against climate change by reforesting clear cut swaths of Costa Rican rainforest with a wide diversity of native tropical trees. Planting and...
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November 19, 2015
Hydro Flask Unveils First-Ever Influencer Program
Bend, OR (November 19, 2015) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, unveils its team of select athletes, photographers, artists and adventurers as part of the company’s first-ever Influencer Program. The newly formed group will help launch Hydro Flask’s #UnexpectedRefreshment campaign while promoting the brand’s mission and...
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November 18, 2015
Portable Solar Generator Indiegogo Project Achieves Funding Goal 12 Hours
Pocatellobased Inergy Solar, launched a crowdfunding campaign on Indiegogo yesterday, November 17, at 9 AM PST to help fund the mass production of its innovative and portable home solar system in a box, the Kodiak Solar Generator System, and has already surpassed 125% of its goal within the first 24 hours....
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November 18, 2015
Seth Cobb Named Chaco President
ROCKFORD, Mich. (November 18, 2015) – Wolverine Worldwide has named Seth Cobb as the new president of Chaco. In this senior role, Cobb will lead all aspects of the business and position Chaco for accelerated global growth. Cobb replaces Chip Coe, who was promoted to Managing Director of the Wolverine Worldwide EMEA region in...
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November 18, 2015
Stio Partners with Alta Ski Area for 2015-16 Winter Season
JACKSON, Wyo. (November 18, 2015) – Jackson Hole mountain apparel brand Stio is partnering with Alta Ski Area for the 2015-16 winter season. Alta and Stio customers will have exclusive benefits between brands, including awareness and exposure to respective audiences, discounts on Stio apparel and chances to enter sweepstakes and giveaways for ski packages,...
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November 18, 2015
Avatech Launches Updated Avanet, a Crowdsourced Mobile & Web Platform of Mountain Safety Information for Snow Pros and Recreationalists
Avatech, an outdoor technology company focused on developing breakthrough, mountain safety technologies, announces the launch of Avanet, the world’s first crowdsourced, real-time platform of mountain safety information. Avanet is now available to both recreational and professional users for download on the web at www.avatech.com and on mobile at the App Store. “At Avatech...
