News Topics
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November 20, 2015
Inaugural Grassroots Outdoor Alliance Connect Event Charts the Way Forward for Specialty Retailers
Asheville, N.C. (November 19, 2015) — The way business is done within specialty outdoor retail continues to evolve and with the changes, the opportunities for specialty outdoor retailers have never been stronger. But specialty retailers operate unique local businesses that need a network of like-minded peers and custom-tailored solutions to evolve...
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November 19, 2015
Jones Snowboards Supports Rainforest Reforestation In Costa Rica
Truckee, CA (Nov 19, 2015) - Jones Snowboards is proud to announce a partnership with the non-profit rainforest reforestation project Association Community Carbon Trees (ACCT). ACCT has spent the last twelve years fighting against climate change by reforesting clear cut swaths of Costa Rican rainforest with a wide diversity of native tropical trees. Planting and...
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November 19, 2015
Hydro Flask Unveils First-Ever Influencer Program
Bend, OR (November 19, 2015) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, unveils its team of select athletes, photographers, artists and adventurers as part of the company’s first-ever Influencer Program. The newly formed group will help launch Hydro Flask’s #UnexpectedRefreshment campaign while promoting the brand’s mission and...
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November 18, 2015
Portable Solar Generator Indiegogo Project Achieves Funding Goal 12 Hours
Pocatellobased Inergy Solar, launched a crowdfunding campaign on Indiegogo yesterday, November 17, at 9 AM PST to help fund the mass production of its innovative and portable home solar system in a box, the Kodiak Solar Generator System, and has already surpassed 125% of its goal within the first 24 hours....
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November 18, 2015
Seth Cobb Named Chaco President
ROCKFORD, Mich. (November 18, 2015) – Wolverine Worldwide has named Seth Cobb as the new president of Chaco. In this senior role, Cobb will lead all aspects of the business and position Chaco for accelerated global growth. Cobb replaces Chip Coe, who was promoted to Managing Director of the Wolverine Worldwide EMEA region in...
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November 18, 2015
Stio Partners with Alta Ski Area for 2015-16 Winter Season
JACKSON, Wyo. (November 18, 2015) – Jackson Hole mountain apparel brand Stio is partnering with Alta Ski Area for the 2015-16 winter season. Alta and Stio customers will have exclusive benefits between brands, including awareness and exposure to respective audiences, discounts on Stio apparel and chances to enter sweepstakes and giveaways for ski packages,...
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November 18, 2015
Avatech Launches Updated Avanet, a Crowdsourced Mobile & Web Platform of Mountain Safety Information for Snow Pros and Recreationalists
Avatech, an outdoor technology company focused on developing breakthrough, mountain safety technologies, announces the launch of Avanet, the world’s first crowdsourced, real-time platform of mountain safety information. Avanet is now available to both recreational and professional users for download on the web at www.avatech.com and on mobile at the App Store. “At Avatech...
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November 17, 2015
Thermal Strengthens Team With Addition of Marketing Manager for Hunting
BEDFORD, Mass. (November 17, 2015) — Thermacell® Repellents Inc., a leading manufacturer of area mosquito repellent products, has strengthened its marketing team with the hire of hook-and-bullet industry veteran Adam Goess. Goess is now Marketing Manager for Thermacell’s Hunting division. “In this new role, Adam will drive Thermacell’s efforts to capitalize...
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November 17, 2015
Fishpond Angles to Save the Colorado River
Denver (November 17, 2015) – For fly fishing brand fishpond, helping save and protect watersheds is just as important as making great gear for anglers. The brand has been a long-time supporter of non-profit Save the Colorado, and this year they have donated over $3,700 for the organization. “As a Colorado company, we...
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November 16, 2015
HERA Climb4Life Event Raises $20,000 for Ovarian Cancer Research
SALT LAKE CITY, Utah (November 16, 2015) — Petzl is proud to announce the 2015 HERA Women’s Cancer Foundation’s Climb4Life series raised more than $20,000 for ovarian cancer research. The Petzl Technical Institute hosted a special screening of Reel Rock 10 for HERA family, friends and supporters at its 15,000-square-foot technical training facility in...
