February 22, 2024

MYSTERY RANCH and Vallfirest Unite to Increase Availability of Wildland Fire Management Solutions in the EU

[Bozeman, Montana - February 22, 2024] OUTDOOR SPORTSWIRE – MYSTERY RANCH, pioneer of pack innovation with a legacy of load-bearing excellence and uncompromising comfort, is proud to announce its partnership with Vallfirest in a shared mission to contribute to global wildland fire management solutions. Through this partnership, MYSTERY RANCH firefighting...

February 22, 2024

Stromer Achieves Sustainable Growth in 2023, Despite Cycling Industry Headwinds

Oberwangen, Switzerland (22 February 2024) - OUTDOOR SPORTSWIRE - Despite overall stagnant or declining markets in Europe, myStromer AG, the parent company of the two premium e-bike brands Stromer and Desiknio, was able to buck the general trend and continue to expand its market shares in the Netherlands and Belgium,...

February 22, 2024

Grassroots Connect gears up for return to Reno with traditionally strong retailer and brand attendance … and a few new twists

RENO, NEVADA (FEBRUARY 22, 2024) /OUTDOOR SPORTSWIRE/ – When Grassroots Outdoor Alliance held their first gathering in 1998 in Lake Tahoe, Calif., the fledgling organization drew a modest tally of retailers and a handful of brands to a single ballroom of a local hotel. My, how times have changed. Returning...

February 22, 2024

Strava and Fi Partner to Launch a first-of-its-kind Integration for National Walk Your Dog Day

SAN FRANCISCO – February 22, 2024/OUTDOOR SPORTSWIRE/ – Strava, the leading digital community for active people with more than 120 million athletes, today announced a new partnership with Fi, the connected dog collar and health platform. Launched as a celebration of Walk Your Dog Day, Strava and Fi’s partnership gives athletes...

February 22, 2024

Cotopaxi Introduces Más Vida Resale Program

Salt Lake City, UT. (February 22, 2024)/OUTDOOR SPORTSWIRE/ – Certified B Corporation™ and impact-driven adventure brand, Cotopaxi is proud to expand their gear trade-in program with the introduction of Más Vida, the brand's new resale program in partnership with Trove and Tersus Solutions, encouraging consumers not only to trade-in but...

February 22, 2024

CamelBak® Sets a New Standard For Safety In The Evolution Of Run Vest Design

PETALUMA, Calif. (Feb. 22, 2024)/OUTDOOR SPORTSWIRE/ – CamelBak®, a global leader in personal hydration products, announces today the launch of a first-of-its-kind innovation in the outdoor running category, the Apex™ Pro run vest. The partnership between RECCO®, a leader in advanced rescue technology, and CamelBak aims to set the tone for...

February 22, 2024

Tilley X MEC Launch Packable Travel Hats

VANCOUVER, B.C. — (February 22, 2023) /OUTDOOR SPORTSWIRE/ – Canadian retailer and outdoor gear brand Mountain Equipment Company (MEC) announces the launch of their Tilley x MEC packable travel hats for men and women. This collaboration celebrates the partnership of the two iconic Canadian brands rooted in the outdoors and committed...

February 22, 2024

New EVO BT Avalanche Transceiver Delivers Modern Performance and Intuitive Features

OREM, UTAH (February 22nd, 2024) /OUTDOOR SPORTSWIRE/ - ARVA, the well-known French producer of avalanche safety equipment, is proud to announce the arrival of its next generation avalanche transceiver, the EVO BT, designed with effective modern features and a simple interface designed for all users. The perfect all-round transceiver, the...

February 22, 2024

Ultimate Direction Announces its 2024 Athlete Team Roster

BOULDER /OUTDOOR SPORTSWIRE/ – Ultimate Direction, the leader in innovative hydration solutions products for self-propelled athletes of all disciplines, is pleased to announce its 2024 athlete team roster. Celebrating the unique pursuits and interests in the sport of running, fastpacking, and setting FKTs, the brand has selected 18 athletes who are...

February 22, 2024

National Park Trust and Edison International Announce the 2024 Southern California Kids to Parks Grant Program Recipients

Washington, DC (February 22, 2024) /OUTDOOR SPORTSWIRE/ - National Park Trust, in partnership with Edison International, is pleased to announce the 2024 grantees of the first Southern California Kids to Parks Grant Program, which is designed to connect third through eighth graders at Title I schools in southern California to...