February 8, 2024

Durability takes you places. NNormal launches a study assessing how many kilometers their shoes can last

/OUTDOOR SPORTSWIRE/ – Using a sample of 511 runners, NNormal has subjected its Kjerag trail running shoes to extensive testing and has concluded that they can last up to 1,350 kilometers before being completely worn out. This data is especially important as the sports equipment brand claims durability as the...

February 7, 2024

GU Energy collaborates with Rising Hearts for a third year to sponsor an indigenous runner at WSER

/OUTDOOR SPORTSWIRE/ - GU Energy Labs is once again partnering with the nonprofit Rising Hearts to sponsor an indigenous runner for the 2024 Western States Endurance Run. GU has worked closely with Rising Hearts to lift up indigenous runners and help provide opportunities for access to historically underserved communities and...

February 7, 2024

Why Timberland Might Be on VF Corp.’s Chopping Block — and Who Might Pick It Up

VF Corporation on Tuesday announced that it would carry out a “strategic review” of its brand portfolio, following another disappointing quarter for the shoe and apparel company. Now insiders are speculating that Timberland could be a likely contender for divestiture. The company, which reported a sales decline of 16 percent to $3 billion...

February 7, 2024

GoPro Q4 and 2023 revenues each decrease 8%

GoPro Inc. fourth-quarter revenue declined 8% year-over-year as did its 2023 revenue despite camera sell-through increases in the second half of the year. Quarterly revenue was $295 million, compared with $321 million year-over-year. For the year it was $1.0 billion, compared with $1.09 billion in 2022. Bicycle Retailer

February 7, 2024

Arcade Announces POW x Joseph Toney Collab Belt

OLYMPIC VALLEY, Calif. - February 7, 2024 /OUTDOOR SPORTSWIRE/ – Arcade (https://arcadebelts.com), a brand on a mission to revolutionize the way a belt functions and allows you to move freely, today announces the POW x Joseph Toney belt, a collaboration that supports the efforts of Protect Our Winters (POW) to help...

February 7, 2024

The Global Winter Sports Industry Unites Around A Unique Climate Pact

PARK CITY, UT /OUTDOOR SPORTSWIRE/ – The Winter Sports Sustainability Network (WSN), managed by Peak 63 and the Federation of the European Sporting Goods Industry (FESI), in collaboration with Snowsports Industries America (SIA) are proud to announce the establishment of a transformative Climate Pact, bringing together prominent ski, snowboard, binding, and boot...

February 7, 2024

Bill Supple elevated to North American Managing Director for Outdoor & Sports Company Inc.

TORONTO (February 7, 2024)/OUTDOOR SPORTSWIRE/ – Outdoor & Sports Company Inc. (OSC), the North American arm of Outdoor & Sports Company Limited based in Manchester, UK, which brings its cutting edge and high performance British outdoor brands, including Mountain Equipment and Bridgedale, to discerning outdoor enthusiasts in the US and Canada, has...

February 7, 2024

Superheroes Stunts & Explosive Experiments Await on Premiere of Season Six of Hollywood Weapons on Outdoor Channel

DENVER (February 7, 2024) /OUTDOOR SPORTSWIRE/ – As the fuse of anticipation is lit, season six of Hollywood Weapons explodes onto Outdoor Channel February 14 at 7 p.m. ET. This season, hosts Terry Schappert and Larry Zanoff crank up the action as they put the most jaw-dropping stunts from your...

February 7, 2024

Orvis Releases New Helios, Shattering Industry Standards with the Most Accurate Fly Rod Ever Manufactured

MANCHESTER, Vt. (Feb. 7, 2024)/OUTDOOR SPORTSWIRE/ – Orvis, the family-owned and operated outdoor retailer that pioneered the modern fly rod, announces its next generation of Helios rods. The new Helios is four times more accurate than its ground-breaking predecessor the Helios 3 (H3) and is 25 percent stronger and 10 percent lighter...

February 6, 2024

Bag Balm and Folsom Custom Skis Collaborate in Celebration of the Skincare Icon’s 125th Anniversary

Lyndonville, VT /OUTDOOR SPORTSWIRE/ - Vermont’s Original Bag Balm, your trusted skincare brand since 1899, and Folsom, makers of custom alpine skis, are excited to announce a collaboration to celebrate the skincare icon’s 125th anniversary this year. Folsom has crafted a limited number of custom Giver skis, which sport a cow...