February 6, 2024

Sorel 2024 Revenue Expected to Fall Double Digits

Industry footwear brand Sorel, owned by Columbia Sportswear, is experiencing weak sell through this season, which is weighing on future wholesale orders, according to Columbia executives. The brand has been a growth story for Columbia in the past. The Daily Outdoor Retailer

February 6, 2024

Train Fitness: Powering Your Workout With AI

Train Fitness is capitalizing on the importance of physical health. The company is addressing the $21.8 billion global virtual fitness market through AI-powered wearable fitness trackers. Using AI to analyze motion data from Apple Watches, Train Fitness can identify, track, and derive expert-level analysis of a user’s workouts, offering real-time coaching to...

February 6, 2024

Yak Wool Apparel Pioneer Kora Introduces Limited-Edition Sock Range

BALI, Indonesia - February 6, 2024 /OUTDOOR SPORTSWIRE/ – kora (https://koraoutdoor.com), the pioneer in using yak wool and sustainable natural fibers for performance apparel, today introduces its new limited edition line of socks. The styles feature the brand’s proprietary fabrics that are powered by yak wool, a natural fiber with scientifically...

February 6, 2024

Yakima Unveils Exciting Spring 2024 Product Lineup, Redefining How Consumers Pack, Carry and Transport in the Outdoors

Lake Oswego, OR (Feb. 6, 2024)/OUTDOOR SPORTSWIRE/ –Yakima, the pioneering manufacturer of category leading cargo and gear management solutions, announces new Spring ‘24 products that will help consumers Take It Easy™ more than ever before. Designed to enhance outdoor experiences and simplify adventures, the new offerings showcase Yakima's commitment to quality...

February 6, 2024

Renowned Skier and Lakota Activist Connor Ryan Joins Forces with A New Earth Project Advocate Team

LAGUNA BEACH, CA (February 6, 2024)/OUTDOOR SPORTSWIRE/ – A New Earth Project, the sustainability initiative of Atlantic Packaging, proudly welcomes professional skier, Lakota activist, and captivating storyteller, Connor Ryan, to its advocate team. Wes Carter, founder of A New Earth Project and president of Atlantic Packaging, made the announcement today, highlighting the...

February 6, 2024

Headliners And Tickets Announced for Denver’s Inaugural Outside Festival, June 1 – June 2, 2024

DENVER, CO – February 6, 2024 /OUTDOOR SPORTSWIRE/ - Excitement is building in the Mile High City as tickets for the new Outside Festival officially go on sale starting this Thursday, February 8, with Fleet Foxes, Thundercat, Lettuce, Andrew Bird, Say She She, The Heavy Heavy and other musical artists...

February 6, 2024

Legacy of Fort Scott National Historic Site Expanded

Washington, D.C. (February 6, 2024)/OUTDOOR SPORTSWIRE/ – National Park Trust and the National Park Service announced a successful partnership that will help to preserve a critical piece of American history at Fort Scott National Historic Site in Kansas. This multi-year collaboration, resulting in the acquisition of a ¾-acre private property within the...

February 5, 2024

Unlocking New Adventures: Sea to Summit Acquires Cirdan, Strengthens Nordic Presence

Perth, Western Australia (February 5th, 2024) /OUTDOOR SPORTSWIRE/ - Sea to Summit Pty Ltd, the globally recognized adventure equipment brand headquartered in Perth, Western Australia, is delighted to announce the acquisition of Cirdan AS, its current distributor in Norway, Sweden, and Finland. This strategic move marks a significant milestone in...

February 5, 2024

Columbia Sportswear Facing Layoffs and Cost Cuts

Columbia Sportswear is facing tough outdoor and wholesale challenges ahead. A lackluster fourth-quarter report resulted in layoffs, as well as an expectation for “erosion in profitability” in 2024. And the company’s challenges include cautious retail partners and greater competition from other brands. The company projected first-quarter net sales to be...

February 5, 2024

Alterra Mountain Company to buy Arapahoe Basin in Colorado

Alterra Mountain Company has entered into an agreement to purchase Arapahoe Basin in Colorado. The ski resort is currently owned by Dream Unlimited Corp. A-Basin often boasts the longest ski season in Colorado, many times running through June and even July 4. The ski resort is located 68 miles from...