News Topics
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December 20, 2023
Salewa Adds New Sales Agency For Pacific Northwest
Boulder, CO (December 20, 2023) /OUTDOOR SPORTSWIRE/ - Salewa announced today that it has added Katie Borgen and her firm Skadi Collective to represent the brand in the Pacific Northwest, placing a passionate and experienced salesperson in charge of sales in one of the company’s most crucial regions. Based in...
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December 20, 2023
Watershed Drybags Launches New Material Innovation and Colors
Asheville, NC /OUTDOOR SPORTSWIRE/ - Watershed Drybags, the Asheville, NC-based manufacturer of airtight, fully submersible, and waterproof drybags for all outdoor pursuits, unveiled a new material technology today that’s available on all of its recreational drybags. After two years of intensive development and an additional year of rigorous testing, Watershed...
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December 19, 2023
Asics Sells Haglöfs to PE Firm
Asics reported that it sold Swedish outdoor brand Haglöfs AB to the Hong Kong fund LionRock Capital, which acquired 100 percent interest in the company. Terms were not disclosed. Asics acquired Haglöfs in 2010 for $128.7 million. SGB
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December 19, 2023
Yosemite National Park Brings Back Reservation System to Mitigate Overcrowding
If you were thinking about embarking on a spur-of-the-moment mountain getaway to Yosemite next summer, you might need to reconsider your plans. Yosemite National Park is reinstating a reservation system in 2024 to manage the millions of visitors that flock to the scenic California park. Visitors will have to reserve an entry...
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December 19, 2023
Norco and Backbone Ride into 2024
VANCOUVER, December 19, 2023 /OUTDOOR SPORTSWIRE/ - Norco, the trailblazing mountain bike brand founded in 1964, is pleased to announce its collaboration with Backbone, the premier active lifestyle media agency. Backbone will serve as the official PR agency of record for Norco, supporting the brand’s growth in the U.S. and globally....
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December 19, 2023
Iceland’s stunning eruption is happening — and you can watch it live
Iceland's much-anticipated volcanic eruption has begun. It's an impressive natural show. The livestreamed footage, from the Icelandic National Broadcasting Service, shows towering fountains of lava erupting from a long fissure in the ground. Enjoy the natural theater: All at once, it's awesome, violent, and beautiful. Mashable
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December 19, 2023
Rab Is Not For Sale According to Parent Company
In response to media reports that Equip Outdoor Technologies was planning to sell off outdoor brand Rab, Matt Gowar, CEO and owner of Equip, said no change in ownership is planned for now or in the near future. Gowar’s statement comes after the Financial Times ran a story on Friday saying...
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December 19, 2023
Oberalp Group Adds New Sales Rep For Dynafit, Pomoca
Boulder, CO (December 19, 2023)/OUTDOOR SPORTSWIRE/ - The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, announced today that it has added Mallory Duncan and his firm Uhuru Mountain Collective to represent Dynafit and Pomoca in the Pacific Northwest, placing an industry veteran in charge of the...
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December 19, 2023
Montana Based Peak Ski Company Promotes Catie Park to Director of Business Development and Special Projects
BOZEMAN, Montana, December 19, 2023/OUTDOOR SPORTSWIRE/ - Peak Ski Company announced today that Catie Park has been promoted to the position of director of business development and special projects. Park most recently served Peak as its manager of retail operations. In April of 2022, the Peak Ski Company was launched,...
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December 19, 2023
RECCO heads into 2024 with 36 RECCO SAR Helicopter Detectors placed globally
STOCKHOLM, Sweden. (Dec. 19, 2023) – RECCO, the advanced rescue technology manufacturer, continues to expand its network of RECCO SAR helicopter detectors globally in 2023 and beyond. Recently, RECCO announced helicopter detector placements in France, Switzerland and Spokane, Wash. In total, there are 36 RECCO-equipped helicopter bases worldwide, with 8...
