News Topics
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October 5, 2022
Houdini Sportswear Launches International Brand Acceleration; Forward To Nature Debuts October 5, 2022
STOCKHOLM (October 5, 2022)/OUTDOOR SPORTSWIRE/ – Houdini, the functional life wear company committed to designs that are timeless, versatile and minimalist, unveils “Forward to Nature”, its first global brand messaging platform capturing the brand’s ethos focused on regenerative practices. With a six-figure investment, the largest in the brand’s history, Forward to Nature...
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October 5, 2022
First Ascent Coffee Roasters Launches Into Space
(OCT 5, 2022 - CRESTED BUTTE, CO) /OUTDOOR SPORTSWIRE/ – With its dedication to providing the highest quality and best tasting instant coffee to adventurers around the world, speciality roaster First Ascent’s instant coffee is often enjoyed in the backcountry and on big walls. This fall, it will also be enjoyed...
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October 5, 2022
Rebecca Heard Named evo’s First Chief Marketing Officer and US Stores See a New Director
SEATTLE, Oct. 5, 2022 /OUTDOOR SPORTSWIRE/ – evo, the outdoor retail and experiences brand, announces today that Rebecca Heard, vice president of brand, marketing, and e-commerce, has been promoted to the company’s leadership team as its first chief marketing officer (CMO). In her new role, Heard will oversee evo’s brand, marketing,...
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October 5, 2022
Helen Of Troy’s Home & Outdoor Segment Q2 Growth Boosted By Osprey Acquisition
Helen of Troy reported sales at its Home & Outdoor segment, which includes OXO, Hydro Flask and Osprey, increased 11.8 percent in its second quarter ended August 31 to $240.6 million. Gains from the acquisition of Osprey were partially offset by a decrease in its organic business of 9.0 percent,...
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October 5, 2022
The RISE of a new synthetic down alternative
LATHAM, New York /OUTDOOR SPORTSWIRE/ - PrimaLoft, Inc., the leader in advanced material technology, has created another attractive alternative to natural down. PrimaLoft® Insulation RISE provides elevated warmth, style, and versatility. The unique construction of PrimaLoft® RISE enables the insulation to perform across a variety of weights and thicknesses, allowing brands...
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October 4, 2022
REI to Close Its Stores on Black Friday Permanently
After closing its doors on Black Friday every year since 2015, the annual practice, dubbed “Opt Outside,” was launched as a way to allow workers to spend time with family and friends during the Thanksgiving Day weekend and encourage shoppers to spend some time outside. This year, the program has...
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October 4, 2022
100% Takes On The Mountain With Their First Collection Of Snow Goggles
SAN DIEGO, Calif. – October 4, 2022 /OUTDOOR SPORTSWIRE/ – 100%® unveils the 2022/23 Snow Collection created by world-class designers & engineers in California. The debut series was developed to exceed the performance expectations of top global snow athletes while catering to the weekend warriors and welcoming new adventurers to...
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October 4, 2022
Boat, RV Fixtures Maker to Invest $7 Million to Establish North American Headquarters
A manufacturer of high-end furnishings for boats and recreational vehicles plans to establish a new North American headquarters and manufacturing facility in Western Michigan, state and company officials announced. Tecnoform, headquartered near Bologna, Italy, recently established a Technoform USA subsidiary to produce upscale RV fixtures. The company expects to invest...
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October 4, 2022
Glamping Show USA Ready for Busy Week in Colorado
The Glamping Show USA kicked off Oct 4 with a full slate of educational sessions and over 100 vendors. The show is being held at the Arapahoe County Fairgrounds in Aurora, Colo., and it will run through Wednesday. Woodallscm
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October 4, 2022
CamelBak® Launches Winter 2022 Snowsports Pack Collection
PETALUMA, Calif. (Oct. 4, 2022)/OUTDOOR SPORTSWIRE/ – CamelBak®, the global leader in award-winning personal hydration products, unveils a fully redesigned line of snowsports packs that include the Powderhound™ 12, SnoBlast™ 22 and Zoid™, all designed for your next skiing or riding adventure at the resort. These winter-ready hydration packs combine technical features...
