September 13, 2024

Tifosi Launches Third Annual Awareness Collection in Support of Breast Cancer Research

Watkinsville, GA (September 13, 2024)/OUTDOOR SPORTSWIRE/ – Tifosi Optics, a leading brand in sport and lifestyle sunglasses, today proudly relaunches its popular Breast Cancer Awareness Collection for a third consecutive year. Featuring Tifosi’ popular active-lifestyle sunglasses in limited-edition pink colorways, 100% of net profits from each pair of sunglasses sold...

September 13, 2024

Wiley X Launches New R.E.D Collaboration in Partnership with Boot Campaign and Nine Line Apparel

FRISCO, Texas (Sept. 13, 2024) /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in premium protective eyewear, proudly announced today the launch of the Remember Everyone Deployed (R.E.D) collaboration in partnership with Boot Campaign and Nine Line Apparel. This partnership introduces a limited-edition R.E.D Friday shirt designed to honor our...

September 13, 2024

SpotOn Fence Partners with Military Makeover in Charlotte, NC

Manchester, New Hampshire (September 13, 2024) /OUTDOOR SPORTSWIRE/ - SpotOn, the original innovator in GPS dog collars and pet containment technology with a proud history of supporting the US military, is excited to announce its partnership with Military Makeover and the Mahaley family. To salute their service, SpotOn is providing an...

September 12, 2024

SoCal Ski Resort Saved by Snow-Making Machines During Bridge Fire

Heartbreaking footage appeared online Tuesday night showing California’s Bridge fire reaching a small and beloved ski resort in Wrightwood – Mountain High. But on Wednesday morning, with the fire expanding over 47,000 acres and at zero percent containment, according to local fire officials, Mountain High’s lodge and the few lifts that cover...

September 12, 2024

Heel™ & Verde Brand Communications partner to promote the world’s first virtual dog leash

Holland, MI (Sept. 12, 2024) /OUTDOOR SPORTSWIRE/ - Heel™, a subsidiary of the Fleetwood Group, announces its partnership with Verde Brand Communications to lead public relations for the Heel Virtual Dog Leash™, including brand communications, social media, and affiliate marketing to grow brand awareness in the outdoor and active lifestyle...

September 12, 2024

Patented Fish Measuring Feature Headlines onWater Fish’s Newly Launched C.A.T.C.H Project, Empowering Community Science in Recreational Angling

Boulder, CO /OUTDOOR SPORTSWIRE/ – onWater Fish, the leading mobile mapping app for recreational anglers, unveils the ambitious C.A.T.C.H Project (Community of Anglers Tracking for Conservation & Habitat), a groundbreaking initiative combining AI-powered tools like the first-ever and patented fish length estimation from a photo and community science to transform recreational...

September 12, 2024

Peluva Expands Its Minimalist Footwear Collection with the Launch of the All-Terrain Strand ATR, Revolutionizing Performance Footwear in the Outdoors

MIAMI/OUTDOOR SPORTSWIRE/ – Peluva, a minimalist footwear brand on a mission to change the way the world walks, expands its line of performance footwear with the new Strand ATR. The Strand ATR is Peluva’s first trail shoe. It combines its innovative five-toed design with durable materials to bring outdoor enthusiasts seeking...

September 12, 2024

Superfeet and LineDrive Join Forces to Boost Workplace Safety and Performance

FERNDALE, Wash. (Sept. 12, 2024)/OUTDOOR SPORTSWIRE/ – Superfeet, the global leader in performance insoles, is proud to announce a strategic partnership with LineDrive, a solutions-based sales agency that specializes in matching large-scale businesses with innovative workplace safety tools. This collaboration aims to revolutionize employee comfort and safety in the manufacturing and...

September 12, 2024

Vista Outdoor Execs to Receive $1.2 Million Bonuses to Complete Strategic Review

Two more executives leading the strategic review at Vista Outdoor will receive bonuses upon the completion of the review, this time in the amount of $1.2 million, according to documents filed with the SEC. Eric Nyman, the CEO of Revelyst, and Jason Vanderbrink, the CEO of Vista Outdoor, were granted the awards...

September 12, 2024

Snow Peak Acquires Majority Stake in Swift Fly Fishing Co.

Snow Peak recently acquired a majority share in Swift Fly Fishing and announced that the business is now a subsidiary. Founded in 1958, Snow Peak is a Japanese camping and hiking equipment manufacturer offering experiences that bring the “outdoors into everyday life.” Founded by Carl McNeil and Jeanie Ackley, Swift...