February 10, 2022

WH inc. and Dometic Unite to Get More People Outdoors

February 10, 2022 (Seattle, WA) /OUTDOOR SPORTSWIRE/ - WH inc., an industry-leading active lifestyle marketing and communications agency, today announced the addition of Dometic to their client roster. As the agency of record for the brands’ outdoor segment, Dometic Outdoor, WH inc. will be leading PR and communication efforts across...

February 9, 2022

Cummins’ Latest Acquisition Advances Zero Emissions Efforts

Cummins Inc. announced the signing of an agreement to acquire Jacobs Vehicle Systems (JVS), a subsidiary of Altra Industrial Motion Corp., and a supplier of engine braking, cylinder deactivation, start and stop and thermal management technologies. The agreement brings the addition of new technologies to provide growth opportunities for Cummins’ current and future...

February 9, 2022

ORTOVOX, Arc’teryx Partner on New Avalanche Airbag System Setting New Benchmark for Mountain Safety

LONGMONT, Colo. (February 9, 2022) /OUTDOOR SPORTSWIRE/ - ORTOVOX and Arc’teryx, two global leaders in mountain safety equipment and apparel, have teamed up to develop a boundary-pushing new avalanche airbag technology for Winter 2022 that is lightweight, intuitive and reliable. Made possible by a special collaboration, LiTRIC technology enables both brands...

February 9, 2022

Forsake Selects Momentum Media PR as Agency of Record

(PORTLAND, OR, February 9th, 2022 )/OUTDOOR SPORTSWIRE/ -  Forsake, makers of rugged and stylish waterproof footwear, hiking shoes, and sneaker boots has selected Momentum Media PR as its public relations agency of record.  Momentum will be driving PR strategy, media relations and affiliate-optimized earned media for the brand, reaching endemic...

February 9, 2022

‘30-Day Survival Challenge’: Canadian YouTuber Charged With Violating National Park Act

Parks Canada is charging B.C. native Gregory Ovens and American Zachary Fowler with unlawfully fishing, hunting, discharging firearms, lighting fires, damaging natural objects, and operating a drone inside Banff National Park. Gear Junkie

February 9, 2022

Beringia Launches BERINGIA PILSNER

Bozeman MT - Febraury 9, 2022 /OUTDOOR SPORTSWIRE/ - Beringia, the premium Bozeman-based gear and apparel brand, today announced the launch of BERINGIA PILS, a multi-year beverage collaboration in partnership with the New Hokkaido Beverage Co. The Beringia label was born from a desire to bring together global mountain expertise...

February 9, 2022

Red Bull Raid is Back, And Celebrates Big-Mountain Athleticism and Ski Town Heroes

Palisades Tahoe, CA - (February 9, 2022) /OUTDOOR SPORTSWIRE/ - Red Bull Raid–the only freeride event in the United States that blends the endurance aspect of competitive uphill ski mountaineering with the technical, progressive style of big-mountain riding–returns to Palisades Tahoe for one day during the week of March 7-11,...

February 9, 2022

Body Glove Unveils New Design, Enhanced Features for 2022 Performer 11 Inflatable Paddle Board

REDONDO BEACH, Calif. (February 9, 2022) /OUTDOOR SPORTSWIRE/ - Body Glove, the leading watersports brand with a legacy of innovation and quality since 1953, announces the launch of its 2022 Performer 11 Inflatable Paddle Board showcasing an all-new design and enhanced performance features for greater stability, convenient carry and lightweight...

February 8, 2022

GM’s EV truck production plans will increase sixfold, report says

General Motors plans to increase production of electric trucks and Cadillac SUVs this year by more than six times the previously planned output. CEO Mary Barra told investors the automaker intended to accelerate EV production, aiming to deliver 400,000 EVs in North America during 2022 and 2023. Autonews

February 8, 2022

Slingshot Sports names Verde Brand Communications as Agency of Record

HOOD RIVER, Ore. (February 8, 2022) /OUTDOOR SPORTSWIRE/ - Slingshot Sports, industry-bending creators and developers of watersports equipment, has retained Verde Brand Communications to lead its public relations and brand communications efforts to amplify its story as a brand and promote the growth of the sports of Wing Surfing and...