September 14, 2021

Former Saris, Dorel Executive Jeff Frehner Named Chief Operating Officer at Lectric eBikes

PHOENIX /OUTDOOR SPORTSWIRE/ Lectric eBikes, one of the fastest growing electric bike companies in the nation, announced the hire of Jeff Frehner as its new chief operating officer. Frehner, a former executive at Saris Cycling Group and Dorel Sports, joins co-founders Levi Conlow and Robby Deziel in their mission to...

September 14, 2021

Saucony® Unveils New Endorphin Pro+

WALTHAM, MA - September 14, 2021 /OUTDOOR SPORTSWIRE/ - Today, global performance running lifestyle brand Saucony announces that fast just got faster with the launch of the Endorphin Pro+, the latest iterative advancement in the brand’s award-winning Endorphin Collection. Now with a reengineered ultra-light upper, Saucony’s fastest carbon-plated shoe will...

September 14, 2021

Marmot Celebrates Winners of Elevation Grants Focused on Supporting Outdoor Creatives of Color

Rohnert Park, Calif. — Sep 14, 2021 /OUTDOOR SPORTSWIRE/ - Marmot proudly announces the winners of its Elevation Grant campaign focused on supporting outdoor creatives of color. With a hugely successful number of entrants into a contest vying for the two coveted spots, winners Janelle Paciencia and Jade Begay are...

September 13, 2021

Retiring its racist name, historic Squaw Valley resort will become Palisades Tahoe

The historic Squaw Valley ski resort near Lake Tahoe will be renamed Palisades Tahoe after its owners determined that the term “squaw” was offensive to Indigenous women. The new name — meaning steep, high cliffs — is a reference to the sheer granite faces and chutes around the resort. The...

September 13, 2021

onX Hunt Teams Up with DeerCast to Help Hunters Find More Success this Season

Missoula, Mont.–September 13, 2021 - onX Hunt, the leading hunting GPS app in the industry, today announced a partnership with Drury Outdoors DeerCast, a revolutionary app for whitetail hunters that helps predict deer movement. As part of its Elite Benefits Program, onX Elite members now have free access to DeerCast...

September 13, 2021

TerraTrike releases its most capable e-assist trike yet, the 2021 E.V.O. featuring a high-torque Bosch Cruise Motor

GRAND RAPIDS, Mich. — For fall of 2021, TerraTrike introduces its most capable, powerful e-assist trike yet, the all-new E.V.O. The new E.V.O. takes advantage of a 4th generation Bosch Performance Line Cruise Motor, which produces nearly 50 percent more torque than previous TerraTrike e-trikes. A large, full-color Kiox display,...

September 13, 2021

Living Life to the Fullest: LIVSN Designs Introduces “Well Worn Life” Video Series

BENTONVILLE, Ark. - September 13, 2021 - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, introduces episode one of Well Worn Life, a video series that captures the passion and thoughtfulness of inspiring individuals who live and...

September 13, 2021

North St. Bags wants to donate your old packs and panniers

PORTLAND, Ore. -- North St. Bags invites anyone attending the 2021 Sea Otter Classic to donate used bags and panniers to low-income Portland residents. Throughout the festival held in Monterey, Calif. October 7-14, 2021 North St. will be collecting used packs and bags at their booth. After the festival North...

September 13, 2021

The Best Job in the World? Uncharted Society Taps Ross Robinson for Epic Role

Valcourt, Quebec, Canada, Sept. 13, 2021 – Uncharted Society appoints Ross Robinson to lead adventures, a dream job that will take him to incredible Uncharted Society experiences across the United States over the next six months. The team chose Robinson from over 2,000 passionate applicants for the one-of-a-kind position with...

September 12, 2021

Vista Outdoor Acquires Foresight Sports For $474M

The deal is slated to close in FY 2022 Q3, but Vista Outdoor expects the transaction to immediately be included in earnings reports, estimating Foresight Sports’ 2021 net sales will reach $100 million. Foresight Sports manufactures golf performance analysis, entertainment, and game enhancement technologies, producing launch monitors, simulators, performance software,...