August 5, 2021

Industry Veteran Launches Innovative Experiential Marketing Agency and Co-Work Space Mash Up

San Francisco, CA – August 05, 2021 - Founded by Chris Shierholtz, an Outdoor and Cycling industry veteran, with over 20 years of experience, California RADNESS is a San Francisco experiential marketing agency that will also serve as a coworking space. The agency offers services such as event production, content...

August 5, 2021

YETI Reports Second Quarter 2021 Results

YETI Holdings, Inc. announced its financial results for the second quarter ended July 3, 2021. Net sales increased 45% to $357.7 million, compared to $246.9 million during the same period last year. Gross profit increased 52% to $209.1 million, or 58.5% of net sales, compared to $137.5 million, or 55.7%...

August 5, 2021

Behind the rise in branded outdoor retail stores

Outside looks at why outdoor brands are opening up new, in-person retail locations—even after the pandemic prompted a surge in online sales.

August 5, 2021

GoPro’s Q2 Revenues Jump 86 Percent

Sales jumped 86% and GoPro subscribers were up 211%. Revenue for Q2 2021 was $250 million, compared to $134 million in Q2 2020, up 86% year-over-year; Q2 2021 GAAP net income was $17 million, or $0.10 per share, compared to a net loss of $51 million or ($0.34) per share...

August 5, 2021

Levi Strauss & Co. to Acquire Activewear Brand Beyond Yoga

The acquisition will bring the athletic and lifestyle apparel brand Beyond Yoga brand to more consumers through direct-to-consumer expansion, including brick-and-mortar retail, gender and category growth, and further develop its wholesale footprint with premium partners. With this transaction, LS&Co. enters the activewear category. Businesswire

August 5, 2021

Kitsbow Debuts Second Film in 36 Hours Series for 2021

OLD FORT, North Carolina (August 5, 2021) — Kitsbow releases ‘Out West’—the second film in the 2021 36 Hours in Kitsbow series. Directed by Jay Melena, this film captures the adventure of four friends, Everett Ó Cillín, Silas Littlefield, Scottie Junker and Melena, who set out on bikes to retrace...

August 5, 2021

Mizu launches an innovative new series of reusable cups & mugs featuring a Ceramic Lining

Carlsbad, California, August 5th, 2021. Mizu ​— producer of reusable stainless steel products for an adventure-rich lifestyle — announced today the launch of The Re-Up Collection - a series of new cups and mugs in a wide selection of colors with innovative features such as an easy-to-clean Ceramic Lining and a...

August 5, 2021

ROLL Recovery Introduces New R8 Plus Massage Tool

BOULDER, Colo. (August 5, 2021) — ROLL Recovery, a leader in the recovery and athletic performance space and innovators of deep tissue massage therapy, announces the launch of the new R8 Plus massage tool, the latest addition to the R8 and R8 Custom lineup. Available now, the  new specialty recovery...

August 5, 2021

Rab to launch GORE-TEX Shell Wash Service

British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has announced the launch of a specialist GORE-TEX Shell Wash service. Provided through the Rab Service Centre, this forward-thinking new service is now available for their end consumers and retailers. By offering expert washing, drying, and reproofing for any Rab...

August 5, 2021

Connor Fields To Be Released From Hospital on Thursday

TOKYO – Dr. Jonathan Finnoff, Chief Medical Officer for the United States Olympic & Paralympic Committee today shared news that Team USA athlete Connor Fields will be released from St. Luke’s International Hospital in Tokyo on Thursday, August 5th. Fields sustained a head injury during the semifinals of the BMX...