August 3, 2021

Wolverine Acquires Sweaty Betty for $410 Million as It Looks to Expand Digital and Reach More Women

Wolverine World Wide is furthering its goal to expand its digital presence with the acquisition of fitness lifestyle brand Sweaty Betty. The move represents Wolverine’s commitment to e-commerce, which also gives Wolverine a stake in the competitive women’s activewear category. FN

August 3, 2021

How outdoor sales reps are reinventing their businesses

As sales reps return to in-person work, bespoke, private showrooms have become the new norm. People want to be able to see and feel the product, things buyers just can’t do virtually or through a catalog, so sales reps are drumming up ways to virtually present their products for a...

August 3, 2021

New Holland Brewing Wins Spirits Business Award for Beer Barrel Bourbon

Holland, MI (August 3, 2021) -- New Holland Brewing, the Michigan based top-50 craft brewery, is honored to receive a Masters Medal from The Spirits Business in the American Whisky Masters Competition for their Beer Barrel Bourbon. Launched in 2008, the prestigious Global Spirits Masters rates and rewards excellence in...

August 3, 2021

BUFF® Launches Digital Series “Anglers Driving Change”

SANTA ROSA, California (Aug. 3, 2021) - Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, today announced the launch of a video series with Flylords, a digital media agency focused on fly fishing. “Anglers Driving Change” profiles three people, their...

August 3, 2021

Ionic+™ Antimicrobial Treatment to Feature Exclusively in Flylow Gear Apparel

SCRANTON, PA. (August 3, 2021) — Noble Biomaterials, creator of advanced antimicrobial systems, announces today that the Ionic+™ fabric treatment is now the sole antimicrobial for Flylow Gear, the independent, homegrown and mountain-raised creators of outerwear and apparel. Ionic+ is uniquely positioned in the marketplace with antimicrobial treatments in both...

August 3, 2021

The New Standard in High-Performance Headlamps: The Fenix HP25R V2.0

When it comes to high performance hands-free lighting solutions, Fenix has consistently created some of the very best, most reliable headlamps on the market. With the release of the HP25R V2.0, Fenix continues on their twenty year legacy of excellence. This upgraded headlamp takes notes from its predecessor by offering...

August 3, 2021

Headsweats Names Jim Heese as Chief Executive Officer

BOULDER, Colo. (Aug. 3, 2021) – Headsweats, the leader in high performance headwear, today announces the hiring of industry veteran, Jim Heese, as Chief Executive Officer. In this role, Heese will provide strategic development and guidance to sales and marketing initiatives including factory production, product development, brand positioning and more....

August 3, 2021

The Highly Anticipated Fenix HM50R V2.0 is Finally Here

Fenix Lighting U.S. has announced the release of the eagerly awaited Fenix HM50R V2.0. This small-but-mighty headlamp offers all the convenience and capability of the best-selling original headlamp with a list of great new features. The light can be detached from its headband to create a handy right-angle flashlight with...

August 3, 2021

Oboz, Osprey and Outdoor Research Join Forces to Sponsor 150 Women in #over50outside – a Supportive Community for Women Over 50 Who Love the Outdoors

Cortez, CO – August 3, 2021 – Oboz, Osprey and Outdoor Research in collaboration with 52 Hike Challenge and In Solidarity, today launched OVER 50 OUTSIDE. This supportive community will bring together women over the age of 50 who are passionate about the outdoors. The program aims to motivate and...

August 3, 2021

DPS Skis Partners With Integrated Marketing Agency rygr for Public Relations

CARBONDALE, Colo. (August 3, 2021) — Some matches are made in heaven. Others are forged on the skin track. In a new partnership of both varieties, Salt Lake City-based DPS Skis has retained integrated marketing agency, rygr, to support its public relations efforts. “When we think about the most innovative...