July 15, 2021

Orvis Recognizes Durrell Smith With Breaking Barriers Award

MANCHESTER, Vt. (July 15, 2021) —Durrell Smith, the bird hunter, podcast host and co-founder of the Minority Outdoor Alliance, has been recognized by outdoor retailer Orvis with its Breaking Barriers Award for 2021. Created in 2015, the award honors individuals or organizations going above and beyond to bring new communities...

July 15, 2021

To the Trailhead and Beyond: Marmot and Ford Bronco Unite to Benefit America’s State Parks

Rohnert Park, Calif. — July 15, 2021 — This week, Bronco brand, Ford’s new outdoor brand of Built Wild and all-4x4 vehicles, and Marmot kick off a multi-year product and marketing collaboration featuring co-branded gear and a first-of-its-kind ambassador road trip promoting 15 state parks in 15 states. Rock climber...

July 15, 2021

East Coast Greenway’s New York City-to-Philadelphia Ride has raised nearly $150,000 for trail development

DURHAM, North Carolina - Six weeks ahead of the inaugural New York City-to-Philadelphia Greenway Ride, registered participants have already raised nearly $150,000 in support of continued East Coast Greenway development in New York, New Jersey and Pennsylvania - an area with significant active transportation needs. Riding to improve access to...

July 15, 2021

CAKE Establishes European Factory in Sweden

Stockholm, Sweden (July 15, 2021) - CAKE, the Swedish manufacturer of lightweight electric motorcycles announced the opening of its new factory in Albyberg, Stockholm, Sweden. In line with its sense of obligation to the planet and the bold mission to inspire society towards a zero-emission lifestyle, CAKE continues to rapidly...

July 15, 2021

Special Digital Release of MacGillivray Freeman’s Blockbuster Giant Screen Documentary Everest Celebrates 25th Anniversary of Historic Expedition to the Mountain’s Summit

Laguna Beach, CA, July 15, 2021— MacGillivray Freeman Films, the world’s foremost independent producer and distributor of original giant-screen 70mm films, will re-release its blockbuster giant-screen documentary Everest in February 2022 in celebration of the 25th anniversary of the production company’s historic filmmaking expedition that captured the first-ever IMAX® images from...

July 15, 2021

Brite-Strike’s Perfect Dream, Soft-Sided Lighted Cooler Introduction at ICAST 2021

July 15, 2021. Brite-Strike Technologies Inc. USA announced today they will introduce their lighted 24 can soft-sided watertight cooler at ICAST 2021 designed for kayak/SUP and micro-skiff fishing. Why settle for just a cooler when you can have one that has UV light inside to reduce bacteria and mold? Additional LEDs...

July 14, 2021

Bear activity forces Colorado campground to only allow hard-sided campers or trailers

An increase in bear activity has forced the U.S. Forest Service (USFS) to allow only hard-sided campers or trailers at Chapman Campground until further notice. Day-use at Chapman is also prohibited, White River National Forest officials said. A black bear that has been causing problems has been coming into the...

July 14, 2021

Jellystone Seeing Increased Interest From Investors

As a record number of families pack Yogi Bear’s Jellystone Park Camp-Resorts this year, according to company officials, an increasing number of commercial real estate investors are staking their futures in the brand, notes a press release from Leisure Systems Inc. (LSI), a company that franchises more than 75 Jellystone Parks...

July 14, 2021

RVDA Expo to Feature Award-Winning Marketing Consultant

Tanya Miller, president of Secret Weapon Media Agency, will host two workshops on messaging and customer acquisition in the digital marketing track at the 2021 RV Dealers Convention/Expo. The event will take place Nov. 8-12 at Paris Las Vegas. RV-PRO

July 14, 2021

RVLI LLC Hires Tiffany Bischoff as New Marketing Manager

Tiffany Bischoff has recently joined the RVLI LLC. team as marketing manager. In this new role Bischoff will be responsible for all aspects of marketing and industry event management, including all distributor shows and trade events, social media platforms and distributor and dealer communications. Prior to joining RVLI, Tiffany worked as a...