July 14, 2021

CAKE and Vattenfall Sign Letter Of Intent

CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Vattenfall, a leading European energy company, today announced their letter of intent to share expertise and know-how in their respective fields of competence with the aim to develop the first ever completely fossil-free electric motorcycle. The collaboration combines multidisciplinary expertise from Vattenfall and CAKE,...

July 13, 2021

Barebells Introduces Plant-Based Spin on Bestselling Protein Bars

LOS ANGELES – Barebells – the revolutionary, high-in-protein, no added sugar* protein bar brand – announced today the launch of two plant-based protein bar flavors, available in Salty Peanut and Hazelnut Nougat. The nutty protein-packed treats will be available at barebells.com. “We are so excited to introduce a plant-based spin...

July 13, 2021

Hydro Flask Joins Forces with the Surfrider Foundation for 2021 Refill For Good Campaign

Bend, OR (July 13, 2021) – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce its 2021 #RefillForGood campaign affirming the brand’s ongoing commitment to eliminate single-use plastic consumption and waste globally. Hydro Flask launched...

July 13, 2021

CAKE Announces Inaugural CAKE World’s

Stockholm, Sweden (July 14, 2021) – CAKE, a leading manufacturer of premium, lightweight, electric motorcycles, announces the inaugural CAKE World’s, a unique motocross race that will pit 16 riders, both male and female, against each other in a 4X round robin format. All riders will compete aboard the same bike:...

July 13, 2021

Grundéns Focuses on Performance and Sustainability for Spring 2022 Line

July 13, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces its Spring 2022 lineup, highlighted by products purpose built for fishing performance with a strong focus on sustainability. Following a successful 2021 campaign where Grundéns compostable eco-packaging was introduced to its supply chain,...

July 13, 2021

Rossignol appoints Nordic Category Manager for North America

Park City, UT – July 13, 2021 – Rossignol Group is pleased to announce the immediate appointment of Jeff Courter as Rossignol Nordic Category Manager, North America. Courter will now oversee Rossignol’s Nordic business throughout North America, working closely with both regional and global sales, marketing, and commercial teams to...

July 13, 2021

Todd Spaletto Discusses Dick’s SG’s Bold Outdoor Push

Dick’s Sporting Goods, last fall, confirmed it would launch a new retail concept, Public Lands, to explore “white space” in reaching outdoor enthusiasts. By December, outdoor industry veteran Todd Spaletto was hired to lead the project. In the coming months, the retailer plans to test the concept with two stores...

July 13, 2021

woom USA and woom Europe Merge for the Love of Cycling

AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021 – The children's bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger will double woom’s workforce globally, optimize and enhance product innovation and evolve woom’s supply chain and...

July 13, 2021

Addaday welcomes Olympic Gold Medalist and World Cup Champion Cross-Country Skier Jessie Diggins to its Roster of Elite Athletes

SANTA MONICA, Calif., July 13, 2021– Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official...

July 13, 2021

Osprey Introduces Sportlite™ Series of Minimalist Technical Daypacks for Spring 2022

Cortez, CO – July 13, 2021– Osprey, a leader in creating top-quality, high-performance innovative carry solutions, introduces Sportlite, a minimalist technical daypack series for Spring 2022. Sportlite delivers reliable performance for active hikers and outdoor adventurers who prefer a simple, focused feature set. Sportlite Series Shared Features: AirScape® Backpanel Atilon...