July 10, 2024

New Study Reveals How Women’s VO2 Max Differs from Men’s

Based on decades of research conducted almost exclusively with male subjects, many experts consider VO2 max to be the single best predictor of long-term health and longevity. A new study out of the Federal University of São Paulo in Brazil recently recruited 85 female runners and 62 sedentary women to...

July 10, 2024

Outdoor Industry Veteran Fueling MEC’s Growth Plans: REI’s Chris Speyer to Join MEC as New Chief Merchandising Officer

Vancouver, BC, (July 10th, 2024) /OUTDOOR SPORTSWIRE/ – Mountain Equipment Company (MEC) is thrilled to announce the appointment of Chris Speyer, as the company’s new Chief Merchandising Officer (CMO). Having spent the last seven years with US outdoor retailer REI Co-op as CMO, Chris brings over three decades of leadership experience...

July 10, 2024

Cleary Bikes Partners with Sierra Buttes Trail Stewardship to Support 2024 Earn-a-Bike Program

RICHMOND, Calif. /OUTDOOR SPORTSWIRE/ – Cleary Bikes (https://www.clearybikes.com), the engineering and design company specializing in kids' bikes, is proud to announce its partnership with the Sierra Buttes Trail Stewardship (SBTS) supporting the 2024 Earn-a-Bike program. The Earn-a-Bike Program promotes youth engagement in trail stewardship through multi-day trail building for kids...

July 10, 2024

Fleet Feet Launches Inaugural Running Report

CARRBORO, N.C. (July 10, 2024)/OUTDOOR SPORTSWIRE/ –  Fleet Feet, the largest franchisor of run specialty stores, today announced its inaugural Fleet Feet Running Report. The report includes running consumer insights based on a survey Fleet Feet commissioned with YouGov, scan data from technology partner Volumental, and systemwide sales data from their...

July 10, 2024

Garmin releases report highlighting cycling trends from around the world

OLATHE, Kan./July 10, 2024/OUTDOOR SPORTSWIRE/ - Garmin (NYSE: GRMN) released a report today highlighting how cyclists around the world are logging miles and the positive health benefits they’re seeing as a result. Whether riding inside or outdoors, data from the Garmin Connect community shows that cycling activities are on the...

July 10, 2024

Online-to-Offline Shopping Leader Locally Names Karen Sage as CMO

NEW ORLEANS (July 10, 2024) /OUTDOOR SPORTSWIRE/ - Locally, the leading technology provider bridging online and offline retail serving 1,000 brands and over 47,000 retailers, today named Karen Sage as its first chief marketing officer (CMO), effective immediately. Sage joins the company to further fuel Locally’s expansion as it marks...

July 10, 2024

The Dyrt Reveals the Top 10 Hardest-to-Book Campgrounds in the U.S.

/OUTDOOR SPORTSWIRE/ - America is heeding the call of the wild. With an estimated 84.8 million Americans ditching city lights to sleep under the stars in 2023, it’s clear that camping has never been more popular. As a result, according to The Dyrt’s 2024 Camping Report presented by The All-New...

July 9, 2024

Osprey and Hydro Flask Parent Cuts Fiscal Year Outlook on Weak Consumer and DC Issues

Helen of Troy Limited reported fiscal first-quarter consolidated net sales revenue decreased 12.2 percent to $416.8 million, compared to $474.7 million in the prior-year comparative quarter. The decline was primarily driven by a decrease in sales of hair appliances, prestige hair care products and humidifiers in Beauty & Wellness and...

July 9, 2024

The HuckPack Collection Is A New Seamless Way to Carry

PORTLAND, Ore. - July 9, 2024 /OUTDOOR SPORTSWIRE/ - Super Pacific, renowned for its premium lightweight truck campers and accessories, today unveiled the HuckPack Collection. This innovative carry system comprises a seat organizer, duffel bag, and packing cubes that seamlessly integrate with each other, providing unparalleled adaptability and organization for...

July 9, 2024

Grassroots Outdoor Alliance names winners of 2024 Outdoor Specialty Awards

RENO, Nev. (July 9, 2024)/OUTDOOR SPORTSWIRE/ – Members of Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of specialty outdoor retail, named The Mountaineer in Keene, N.Y. as its Retailer of the Year and Patagonia as its Vendor Partner of the Year in June as part of...