October 18, 2023

Cocona Labs Announces The Conservation Alliance Membership

Boulder, CO (October 18, 2023) /OUTDOOR SPORTSWIRE/ - Cocona Labs., the maker of thermoregulating 37.5 Technology, today announces that it has joined The Conservation Alliance. As a member of The Conservation Alliance, Cocona’s member dues will directly support grassroots conservation efforts and advocate for protected areas. They are one of...

October 17, 2023

VF Corp.’s Shares Jump on Activist Investor’s Move

Shares of VF Corp. jumped 14 percent on Tuesday after activist investor Engaged Capital reported that it had built a stake in the owner of Vans and The North Face and planned to push for changes, including steep cost cuts and a board overhaul. Shares were up $2.26 on Tuesday...

October 17, 2023

Mountain Hardwear Names Parallel 45 Sales For Midwest Representation

Richmond, Calif. (Oct 17, 2023)/OUTDOOR SPORTSWIRE/ – Mountain Hardwear, leader in performance equipment and apparel for climbers, mountaineers, and outdoor athletes, announces its partnership with Parallel 45 Sales to represent the brand across the Midwest territory. Parallel 45 Sales specializes in connecting brands and people to build the communities of those...

October 17, 2023

Wild Rye Partners With METHOD Outdoor Collective For Sales Representation

Sun Valley, ID (Oct. 17, 2023) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, is excited to announce its partnership with METHOD Outdoor Collective, a full-service go-to-market sales agency based in Burlington, Vermont. “Wild Rye is on a really exciting growth trajectory and...

October 17, 2023

Outdoor Diversity Alliance Invites Industry to Collectively Advance Equity

Richmond, Calif. - Oct. 17, 2023 /OUTDOOR SPORTSWIRE/ – Today, outdoor industry leaders announced the formation of the Outdoor Diversity Alliance (ODA) and invited every outdoor brand and nonprofit to be part of its launch. ODA is designed to assist the outdoor industry in addressing systemic issues impacting diversity, equity, and...

October 17, 2023

Vail Resorts chief marketing officer to exit in latest executive shakeup

Vail Resorts, in a securities and exchange commission report filed Monday, announced that the company’s chief marketing officer, Ryan Bennett, will no longer be with the company as of Oct. 20. Bennett’s departure will be treated as an involuntary separation, and therefore “the company expects to enter into a severance...

October 17, 2023

Flaxta Picks Up Momentum Media PR as Public Relations Agency for Record for North America

October 17th, 2023 /OUTDOOR SPORTSWIRE/ – Flaxta, the Swedish brand redefining sports protection through performance, style, and innovation, has selected Boulder-based Momentum Media PR as its communications agency of record. As it makes its official entry into the US and North American markets, Flaxta is introducing new and award-winning styles in...

October 17, 2023

Darby Communications Knits New Partnership with Thermowave

October 17, 2023 -- Kaunas, Lithuania /OUTDOOR SPORTSWIRE/ – Thermowave, manufacturer of premium merino wool apparel for outdoor pursuits, proudly announces its expansion into the United States market and partnership with North Carolina-based Darby Communications, a PR and marketing agency specializing in the outdoor and active lifestyle markets. Effective immediately, Darby Communications...

October 16, 2023

Vista Outdoor sells ammunition business in $1.91 billion deal

Vista Outdoor, which is planning on spinning off its outdoor sports business unit into a separate company this year, will sell off its shooting sports businesses first in a $1.91 billion deal with Czechoslovak Group. CSG is acquiring four factories and the consumer brands CCI, Federal, HEVI-Shot, Remington and Speer....

October 16, 2023

Houdini and Rumpl Collaborate on a Recyclable, Technical Outdoor Blanket, Available Now

PORTLAND, Ore. /OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in performance blankets, today unveils the ReCONNECT Blanket, created in collaboration with Houdini, the global leader in responsible technical lifewear. The waterproof, breathable, all-weather ReCONNECT Blanket is Rumpl’s first circular blanket made from recycled materials and is designed to be recycled. The limited-edition...