September 11, 2023

Saucony® Appoints Chris Deschenes as Vice President of U.S. Sales

WALTHAM, MA (September 11, 2023)/OUTDOOR SPORTSWIRE/ – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running lifestyle brand, announced the appointment of Chris Deschenes as Vice President of U.S. Sales. Deschenes, who most recently served as Vice President of Sales for The Wolverine Kids Group,...

September 7, 2023

Surfline Names Ross Garrett CEO

Surfline\Wavetrak Inc, the leading provider of surf forecasting and video experiences, today announced that Ross Garrett has been appointed as Chief Executive Officer (CEO), succeeding Kyle Laughlin, who stepped down from the position. Ross Garrett previously served the company for nine impactful years from 2011 to 2020, holding various key...

September 7, 2023

Rossignol Group appoints new Vice President Direct to Consumer

St-Jean-de-Moirans, France, Sept. 7, 2023 /OUTDOOR SPORTSWIRE/ – The Rossignol Group, a world leader in mountain sports equipment, announces the arrival of Daniele Milani as VP of the Group’s global Retail and e-commerce activities. Daniele Milani joins the Group to continue accelerating the growth of the DtoC business, aiming at progressing...

September 7, 2023

JAM Collective Signs PR Partner MYSTERY RANCH

SAN FRANCISCO – Sept 7, 2023 /OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes MYSTERY RANCH, an industry-leading pack company built on a heritage of comfortable load carriage, as its newest partner. Leading MYSTERY RANCH’s public relations and affiliate marketing...

September 7, 2023

Addition of Sales Leadership Team Signals Next Phase of Strategic Growth for Cotopaxi Under New CEO

Salt Lake City, UT. (September 7, 2023)/OUTDOOR SPORTSWIRE/ – Impact driven adventure lifestyle brand, Cotopaxi, is proud to announce the addition of two sales veterans to lead their wholesale sales team, signaling an investment into the brands growth under CEO Damien Huang. Joining the team as of August 2023 are Jody Carlson,...

September 7, 2023

Island Optics Offers a New Perspective on Superior Polarized Sunglasses

Boca Raton, FL, USA, September 7, 2023 (9:00 a.m. EST) /OUTDOOR SPORTSWIRE/ - Island Optics, a new sunglass company from a family steeped in the tradition of quality optical craftsmanship since 1922, is excited to announce its bold venture into the world of high-quality polarized sunglasses. With a commitment to...

September 6, 2023

EXEC: Amer Sports Files Confidentially to Go Public

Amer Sports, the parent of Salomon, Wilson, Arc’teryx, and other sports brands, filed confidentially for a U.S. initial public offering (IPO) that could value the group as high as $10 billion. The offering would come as Amer Sports’ business has seen accelerated growth, driven by Arc’teryx and Salomon and in...

September 6, 2023

Netflix co-founder Reed Hastings is new majority owner of Powder Mountain following $100 million investment

Just months after buying into a minority ownership position of Utah’s Powder Mountain Resort, Netflix co-founder and longtime CEO Reed Hastings has ascended to majority owner of the facility by way of a new $100 million investment announced Wednesday. Back in April, Hastings bought a minority interest in the ski...

September 5, 2023

Life Time Unveils Company’s First Ground-Up Pickleball Club in Chanhassen, Minnesota

As pickleball continues its explosive growth trajectory, Life Time announced the groundbreaking of Life Time Pickleball Chanhassen, the Company's first ground-up pickleball location in the country. Life Time Chanhassen Pickleball is expected to be completed in early 2024. The 25,000-square-foot building, adjacent to the Life Time Chanhassen, Minn. athletic country club, will feature...

September 5, 2023

Arc’teryx Looks to Block Registration of adidas’ TERREX Trademark

A Canadian trademark scuffle that pits two big names in the apparel/accessories space against one another seems to be making its way into the United States. On the heels of Arc’teryx-owner Amer Sports Canada Inc. filing a trademark lawsuit against adidas’ Canadian subsidiary early this year over the German sportswear...