January 23, 2024

Primus Announces Fourth Year of “Service for a Reason” Program

LOUISVILLE, Colo. (Jan. 23, 2024)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, launches its Service for a Reason program, which encourages outdoor cooking enthusiasts to test their Primus stoves this February and March in preparation for the season ahead. Primus users can troubleshoot issues with their stoves and take advantage of...

January 23, 2024

PHANTOM Glide Launches Nordic Skiing Formula in North America, Europe and Expands Sales Team

SALT LAKE CITY (Jan. 23, 2024)/OUTDOOR SPORTSWIRE/ – PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, has added a Nordic formula to its product lineup and bolstered its sales team with the addition of two new sales managers, Doug Sheehy and Pete Leazott. The new PHANTOM Glide Nordic is...

January 23, 2024

ECHOS Communications Named Affiliate Agency of the Year by AvantLink

January 23, 2024 /OUTDOOR SPORTSWIRE/ - ECHOS Communications (https://echoscomm.com), a public relations, experiences and affiliate agency specializing in growing active lifestyle, outdoor and cycling brands, today announced that it has received AvantLink’s prestigious 2023 “Agency of the Year” award. To determine award winners, every year AvantLink reviews all of its...

January 23, 2024

Outdoor Sportsman Group Networks Continue to Dominate Within Outdoor Lifestyle Industry with Year-over-Year Growth

DENVER /OUTDOOR SPORTSWIRE/ - Outdoor Channel and Sportsman Channel are starting the New Year off by dominating the outdoor lifestyle industry with year-over-year growth across most dayparts for men ages 25-54. The networks continue to lead their linear competitors contending to capture male viewer interest in the outdoor lifestyle genre. Outdoor...

January 22, 2024

Huntworth Signs on As New Title Sponsor Of “Nick’s Wild Ride with Nick Hoffman”

NASHVILLE, TN /OUTDOOR SPORTSWIRE/ - As the cold winter hunting season comes to an end in the U.S. the partnership between two popular hunting industry brands is heating up. Producers of the award-winning outdoor travel program “Nick’s Wild Ride with Nick Hoffman” announced today that their long-time camo and clothing...

January 22, 2024

Amer Sports Looks to Raise Over $1.6 Billion in IPO

Amer Sports, Inc., the parent of the Arc’teryx, Armada, Atomic, DeMarini, EvoShield, Louisville Slugger, Salomon, Wilson, and other sports and outdoor brands, launched an initial public offering of 100,000,000 ordinary shares. With the offering, Amer Sports granted the underwriters a 30-day option to purchase up to 15,000,000 additional ordinary shares...

January 22, 2024

Free Fly Welcomes Nicole Gormley to the Surf Ambassador Team

Charleston, SC (January 22, 2024) /OUTDOOR SPORTSWIRE/ - Free Fly, the innovative outdoor apparel brand committed to blending performance and comfort, is thrilled to announce the newest addition to its Surf Ambassador Team, Nicole Gormley. A seasoned filmmaker, photographer, and waterwoman, Nicole brings a wealth of experience, passion, and a...

January 19, 2024

Christy Sports Expands Rental Program

Christy Sports, the premier outdoor retailer and service provider, announced an upgraded rental program offering guests online access to same-day gear rentals in as little as 30 minutes. The advanced online reservation system allows for nearly immediate access to the slopes, making it easier than ever to #stepoutside. The new...

January 19, 2024

House lawmakers vote unanimously to advance the EXPLORE Act

Washington, D.C. (Jan. 19, 2024) /OUTDOOR SPORTSWIRE/ – This week, lawmakers in the House Natural Resources Committee voted unanimously to advance the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a bipartisan package of outdoor recreation policy that could serve as a companion to America’s Outdoor Recreation Act (AORA). The EXPLORE Act,...

January 18, 2024

Backcountry Access Announces New Branding and Brand Logo for 2024

Boulder, CO and Seattle, WA / January 18, 2024 /OUTDOOR SPORTSWIRE/ – Backcountry Access (BCA) was founded in Colorado in 1994 by hardcore backcountry enthusiasts whose primary objective was to innovate backcountry safety for all. Since its inception, BCA has achieved many landmark “firsts” in product innovation and safety techniques that have...