November 18, 2024

French Mountaineering Brand, MILLET, Expands into the U.S. Market

Salt Lake City, Utah - November 18, 2024 /OUTDOOR SPORTSWIRE/- MILLET, designer and manufacturer of clothing, packs and equipment for athletes, mountain guides, and mountaineers, announces its re-entry into the U.S. market for the FW24-25 and SS25 seasons. Based in Annecy with roots in Chamonix, the French mountain brand was...

November 18, 2024

Crazy Creek launches 2025 ambassador program, opens application

Red Lodge, Mont. (Nov. 18, 2024) /OUTDOOR SPORTSWIRE/ – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, is excited to announce the launch of its new ambassador program, designed to elevate brand awareness and foster community engagement through user-generated content. This program is now accepting applications...

November 18, 2024

James Hampton Appointed President of HESTRA North America by the Board of Directors

ARVADA, CO (November 18, 2024) /OUTDOOR SPORTSWIRE/ - HESTRA Gloves, the leading family-owned glove brand from Sweden, is entering an exciting new phase of investment and growth in the North American market. To spearhead these initiatives, James Hampton has been appointed President, North America, based at the regional headquarters in Denver,...

November 18, 2024

GU Energy to Support the Running Industry Diversity Coalition as its Next Spotlight Partner

/OUTDOOR SPORTSWIRE/ - GU Energy Labs is proud to announce the Running Industry Diversity Coalition (RIDC) as its GU Gives spotlight partner for 2025-2026. RIDC, which celebrates its fifth year of advocacy in 2025, is an educational nonprofit working to unite the running industry to improve inclusion, visibility, and access for...

November 18, 2024

MyOutdoorTV Posts Exceptional Year-Over-Year Growth on YouTube TV/Primetime Channels and Roku

DENVER (November 18, 2024) /OUTDOOR SPORTSWIRE/ – MyOutdoorTV (MOTV), the leading global subscription streaming platform for outdoor enthusiasts, announces impressive year-over-year growth in streaming plays through October 2024 in both YouTube TV/Primetime Channels and Roku. The streaming platform reports a significant surge in viewership, reflecting its expanding reach and growing audience engagement....

November 18, 2024

Fuel Goods and Team RunRun Join Forces to Support Athletes’ Goals with Personalized Coaching and Nutrition Solutions

Asheville, NC /OUTDOOR SPORTSWIRE/ - Fuel Goods, the Asheville, NC-based online marketplace that makes sports nutrition approachable for all people, and Team RunRun, the leading online platform connecting athletes with expert coaches, proudly announce a strategic partnership aimed at empowering runners with resources to help them reach their goals. Through this...

November 18, 2024

Fleet Feet Launches Vendor Partnership with hylo athletics, an Emerging Footwear Brand Focused on Performance and Sustainability

CARRBORO, N.C. (November 18, 2024) /OUTDOOR SPORTSWIRE/ - Fleet Feet, the largest franchisor of run specialty stores, today announced a new vendor partnership with hylo athletics, an innovative, emerging footwear brand dedicated to performance, sustainability and environmentally-conscious design. Fleet Feet’s vendor partner program, which includes 19 footwear, apparel and accessories...

November 14, 2024

Snowbasin Resort and Mammut Announce Partnership for Outerwear and Safety Equipment

Huntsville, UT – November 14, 2024 /OUTDOOR SPORTSWIRE/ –Today, Snowbasin Resort and Mammut announce an exciting new multi-year partnership to provide uniforms, outerwear, and safety equipment for the world class ski resort. This collaboration delivers premium gear to protect and enhance the employee experience and also provides further retail options for guests, with new Mammut...

November 14, 2024

A Closer Look at Wolverine Worldwide’s New Boston Innovation Hub, PHOTOS

Wolverine Worldwide has opened the doors to its new Innovation Hub in Boston. The new 11,000-sq.-ft. facility is located at 90 Causeway Street and will accommodate employees from the company’s design and product teams. Footwear News

November 14, 2024

New Jersey Surfer Rob Kelly Joins Jetty as Brand’s Newest Pro Rider

Manahawkin, NJ – November 14, 2024 /OUTDOOR SPORTSWIRE/ – Jetty, the East Coast surf apparel brand with a growing presence in the outdoor and active lifestyle markets, today announced the signing of 35-year-old Ocean City, New Jersey professional surfer Rob Kelly. The move further solidifies Jetty’s commitment to its hardcore...