July 11, 2023

Suunto Offers Improved Pricing On Elite Watch Models

HELSINKI (July 11, 2023 ) /OUTDOOR SPORTSWIRE/ - Suunto, a leader in design and innovation for sports watches, dive computers, compasses and digital services used by adventurers all over the globe, announced today that it has dropped prices on a variety of its celebrated watch models, making the company’s brand...

July 11, 2023

Hello, Austin! BOTE Unveils Latest Flagship Retail Store

MIRAMAR BEACH, Fla. - July 11, 2023 /OUTDOOR SPORTSWIRE/ – BOTE (https://www.boteboard.com), the longstanding leader of innovation in the paddle board, kayak, and water lifestyle space, today announces the grand opening of its newest retail location in Austin, Texas. Located in the heart of Austin and just a few blocks from...

July 10, 2023

How Outdoor Brands and Retailers Can Attract Younger Consumers

To find out how to appeal to the next generation of outdoor enthusiasts – and future customers – The Daily talked to brands, retailers, and marketing firms that are having success reaching and understanding younger consumers. Their suggestions ranged from the need for brands to emphasize authenticity, embrace true diversity,...

July 10, 2023

Hydro Flask Segment Sales Down in Q1 at Parent Company on Lower Club Sales

Sales at its Home & Outdoor segment, including OXO, Hydro Flask and Osprey, were down 7.3 percent in the period.  Adjusted EPS of $1.94 was down from $2.41 a year ago but ahead of Wall Street’s consensus of $1.68. Sales fell 6.6 percent to $474.7 million but was above Wall...

July 10, 2023

Bluebird Backcountry to Close Its Gates

July 10, 2023 — Kremmling, Colo. /OUTDOOR SPORTSWIRE/ – Bluebird Backcountry, the human-powered ski area, announced today that it is permanently closing. Following three winters of operations in Colorado, the company says that it started proving demand for its “backcountry lite” concept but must close after running out of financial runway...

July 10, 2023

McClumsy Marks One Year Milestone with Exciting New Location

Thomas, West Virginia - July, 2023 /OUTDOOR SPORTSWIRE/ – McClumsy, a lifestyle apparel brand based in Thomas, West Virginia, is thrilled to celebrate its one-year anniversary by celebrating a new and exciting location. Taking over the Historic Colabrese General Store building on Front Street(East Avenue) in Thomas, WV, McClumsy has embarked on...

July 10, 2023

United States Ski Mountaineering Association Appoints Anthony Armstrong as Executive Director

Silverthorne, Colorado (July, 2023)/OUTDOOR SPORTSWIRE/ – The United States Ski Mountaineering Association (USSMA or USA Skimo) is pleased to announce the appointment of Anthony Armstrong to serve in the newly-created position of Executive Director. In this capacity, Anthony will be responsible for leading USA Skimo as we prepare for the 2026...

July 7, 2023

Nike And Vibram Join Forces to Set a New Performance Standard in Off-Road Running

BOSTON, July 7th, 2023 – Vibram and NIKE, Inc. announce their new partnership, bringing Vibram’s leading technology and exclusive sole design to Nike’s trail footwear offering. The first product of this collaboration is the Nike Ultrafly Trail, a new trail racing innovation. Nike Ultrafly Trail The highly anticipated Nike Ultrafly...

July 6, 2023

Cotopaxi Improves Diversity Through Recruitment

Salt Lake City, UT. (July 6, 2023) /OUTDOOR SPORTSWIRE/ - In an effort to align their hiring practices with their mission to Do Good, certified B Corporation™ and mission-driven brand, Cotopaxi, has partnered with Career.Place to support the brand in increasing inclusion, equity and diversity in an industry that tends...

July 6, 2023

Portland Design Works Keeps on Rolling, Celebrating 15th Birthday

PORTLAND, OR. /OUTDOOR SPORTSWIRE/ - Maker of fun, beautiful, and high quality bike accessories, Portland Design Works is thrilled to be celebrating their 15th year in business with new products, new events, and more stoke than ever. Portland Design Works was founded with the idea that there was far more...