April 5, 2023

MTNTOUGH Inc. Names Ryan Watson as Chief Marketing Officer

Bozeman, MT (April 5, 2023) /OUTDOOR SPORTSWIRE/ – MTNTOUGH Inc., a leader in physical fitness, mental toughness, and nutritional training, today announced that it has named Ryan Watson as Chief Marketing Officer. Watson’s comprehensive experience with digital applications and consumer acquisition adds fuel to MTNTOUGH’s rapidly growing brand and program offerings....

April 4, 2023

Chums Expands Sales Rep Force to Bolster Specialty Retail Growth

Salt Lake City, UT (April 4, 2023)/OUTDOOR SPORTSWIRE/ – Chums, the iconic leader in eyewear retainers and outdoor accessories, is making key additions to its team of well-established outside sales reps as part of its continued focus on growing its specialty retail business. Additions to the expanded Chums rep force include Rocky...

April 4, 2023

Oboz Fast Trail Challenge plants a tree for every trail hiked

Bozeman, Mont., (April 4, 2023) /OUTDOOR SPORTSWIRE/ – For the first ten days of May, Oboz is challenging walkers, hikers, runners, and people using mobility assistive devices to get out and hike at least one mile a day. For every hike completed as part of the Oboz Fast Trail Challenge, Oboz...

April 4, 2023

Oyster Launches the World’s First High-Performance Cooler Featuring Patented Vacuum Construction

OSLO, NORWAY – April 4, 2023 /OUTDOOR SPORTSWIRE/ - After six years of intensive research and development, Norwegian brand Oyster launches today with the release of its inaugural product. Oyster Tempo, the world’s first high-performance cooler, ushers in a new era of thermal performance, usability and sustainability. Oyster Tempo features...

April 3, 2023

Blizzard-Tecnica Welcomes Topher Plimpton as Business Unit Director, North America

WEST LEBANON, NH (April 3, 2023) /OUTDOOR SPORTSWIRE/ – Blizzard-Tecnica, a global leader in alpine equipment development and manufacturing, is pleased to announce ski industry veteran, Topher Plimpton as the Business Unit Director for North America. In this role, Plimpton will lead the business, strategy, and team for the US and...

April 3, 2023

Blue Ridge Chair Works Passes the Torch to New Craftsman

ASHEVILLE, NC, April 3, 2023 /OUTDOOR SPORTSWIRE/ – Blue Ridge Chair Works, a renowned outdoor furniture manufacturer, has announced Colin Buxton as the new craftsman to lead the team and introduce a brand refresh that embodies its unwavering commitment to heritage and quality craftsmanship. With Buxton at the helm, the brand is...

March 31, 2023

Authentic Brands Group Makes Binding Offer To Acquire Boardriders

Boardriders has long been rumored to be on the selling block. In early March, Bloomberg reported that Authentic Brands was nearing a deal to acquire the company for $1.3 billion. A Moody’s report published in late February indicated that Authentic had arranged financing to support an acquisition. Authentic said the acquisition...

March 30, 2023

Benchmade Knife Company Prevails in Patent Infringement Lawsuit

PORTLAND, Ore. (March 30, 2023) /OUTDOOR SPORTSWIRE/ - Benchmade Knife Company (Benchmade), the American manufacturer with more than 30 years of experience designing and manufacturing knives and edge tools, announces that it has secured a permanent injunction against Hogue, Inc. and Hogue Tool and Machine, Inc. (Hogue), prohibiting them from...

March 30, 2023

We Could See Another Resort Ban Snowboarding

The upcoming resort may enter a partnership that taps Deer Valley Resort to manage the slopes, local publication Park Record reported. That would result in Deer Valley’s “no-snowboard” policy carrying over to the new area. The Inertia

March 30, 2023

Report on Outdoor Industry Sales Trends

Julia Day of Circana (formerly NPD Group) discusses outdoor sales trends, why now is the time for innovation, and top-selling brands and items in the outdoor market. The time is ripe for brands to release innovative products, and activewear brands are rising to the top of key categories over traditional...