February 23, 2023

Cascade Designs, Inc. Hires Industry Veteran, David Fee as Vice President of Sales & Marketing

SEATTLE, Wash. (February 23, 2023) /OUTDOOR SPORTSWIRE/ – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and Varilite, announced today the hire of David Fee as its new Vice President of Sales & Marketing, North America/Pac Rim. In this role, Fee will drive the overall sales and marketing...

February 23, 2023

Yeti Posts Fourth-Quarter Loss On Massive Recall Charges

Yeti reported a loss in the fourth quarter as it absorbed $128.9 million in write-offs related to the recall of several magnet-lined products. Sales were up 1 percent in the fourth quarter but would have risen 10 percent, excluding the recalled products. Yeti also warned that 2023 profitability and sales...

February 22, 2023

Remedy PR’s Bill Byrne Asked To Speak For Columbia University’s Office Of Communications And Public Affairs WeConnect Workshop Series On Modern Public Relations

SAN DIEGO & NEW YORK /OUTDOOR SPORTSWIRE/ - Columbia University's Office Of Communications And Public Affairs has asked Bill Byrne, managing director of Remedy Communications, to present on best practices for modern public relations efforts as part of Columbia's ongoing WeConnect workshop series. The presentation will be live-streamed on February 23rd...

February 22, 2023

Black Woman-Owned Sock Brand, Tough Cutie, Lands Coveted Retail Partnership with REI Co-op

Austin, Texas (February 22, 2023) /OUTDOOR SPORTSWIRE/ – Tough Cutie, the active lifestyle sock brand dedicated to creating a positive impact for women adventurers and entrepreneurs, today announced a major retail expansion, bringing its best-selling sock style to 35 REI Co-op stores nationwide and online. In its first six months of selling,...

February 22, 2023

Xtracycle Names Akimbo Communications PR Agency of Record

Mill Valley, California (February 22, 2023) /OUTDOOR SPORTSWIRE/ - Xtracycle, pioneers of electric family cargo bikes built for fun and utility, announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and communications. Effective immediately, Akimbo will communicate and promote Xtracycle’s brand...

February 21, 2023

DICK’S Agrees to Acquire Moosejaw From Walmart

Moosejaw’s tenure as a Walmart holding will soon come to an end, its soon-to-be owner announced today. DICK’S Sporting Goods agreed to acquire the Michigan-based company from Walmart. With the acquisition, the mainstream sports-focused DICK’S figures to expand its outdoor sports portfolio, which currently focuses on its 2021-launched Public Lands...

February 21, 2023

GSI Outdoors Bolsters Team with Two Monumental Hires: Justin Walford as Executive Vice-President and Tyler Botts Hired as Brand Marketing Manager

Spokane, Wash. — February 21, 2023 /OUTDOOR SPORTSWIRE/ – GSI Outdoors, a premium camp kitchen, cookware, dining, and hydration gear company, is proud to announce the hiring of Justin Walford as Executive Vice-President to GSI Outdoors and Pelican International, and Tyler Botts as Brand Marketing Manager to GSI. Justin brings almost...

February 21, 2023

Akers Digital Grows Team & Joins 1% For The Planet

Park City, UT /OUTDOOR SPORTSWIRE/ – Akers Digital, a leading digital advertising, email & eComm agency that helps outdoor brands reach their peak, is proud to announce they are growing their team with two new members as well as becoming certified members of One Percent For The Planet. The additions of...

February 17, 2023

RFK Announces Partnership with Solo Stove

CONCORD, N.C. & GRAPEVINE, Texas (Feb. 17, 2023) /OUTDOOR SPORTSWIRE/ - Solo Stove, a home and outdoor lifestyle brand within the Solo Brands (NYSE: DTC) portfolio, has partnered with RFK Racing for the 2023 season and will have associate marks on Brad Keselowski’s No. 6 Ford Mustang throughout the season....

February 17, 2023

Olympia Sports Intellectual Property Sold At Auction

The intellectual property and related assets of Olympia Sports, including the trademarks for Olympia Sports, Clever Training and Surf Outfitter, were sold for $180,000 to 54 Glen Cove Realty, LLC at an auction run by Hilco Streambank. Olympia Sports filed for bankruptcy last September to liquidate its remaining 35 stores....