January 23, 2023

Snowsports Industries America Partners with Surf Industry Members Association to Jumpstart Sustainability and Climate Action with Series of Sustainability Sessions

PARK CITY, UT (January 23, 2023) /OUTDOOR SPORTSWIRE/ – Snowsports Industries America (SIA) and the Surf Industry Members Association (SIMA) announced today a partnership to address sustainability and climate action in the action sports industry. The upcoming sustainability sessions look to provide SIA and SIMA members with crucial educational programming to...

January 20, 2023

High Fives Foundation Announces Eleven New Members to Board of Directors

TRUCKEE, California (January 2023) /OUTDOOR SPORTSWIRE/ - High Fives Foundation, the leading adaptive sports and injury prevention nonprofit has appointed eleven new members to its board of directors, including a new board president, Susan Stone. The foundation has also appointed Jamison Blair (Lake Tahoe Realty), Courtney Laggner (Darn Tough Vermont),...

January 20, 2023

Shimano Expands Lineup and Introduces Two New Series of High-Quality Reels

January 20, 2023 - Charleston, SC /OUTDOOR SPORTSWIRE/ - Shimano North America Fishing, a legendary innovator in the fishing tackle industry, is proud to announce new additions to its deep lineup of quality reels. These three new offerings will provide extensive value to a wide spectrum of anglers from saltwater...

January 19, 2023

The Pro Trail Runners Association: Trail Running’s First Union

As the sport grows, professional athletes are banding together to create a group that can lead the way on issues like doping, contract clarity, and race schedules. Here’s what it means for the future of the sport. Trailrunner

January 18, 2023

Vail Resorts Sees Early Season North American Skier Visits Up 12.5 Percent

The reported ski season metrics are for the company’s North American destination mountain resorts and regional ski areas, including the results of Seven Springs, Hidden Valley and Laurel Mountain in both periods and excluded the results of the Australian ski areas and Andermatt-Sedrun in both periods. SGB Media

January 18, 2023

Shimano North America Fishing Reels in Darby Communications for Public Relations

January 18, 2023 - Charleston, SC /OUTDOOR SPORTSWIRE/ – Shimano North America Fishing, manufacturers of industry-leading fishing tackle systems, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and marketing agency specializing in the outdoors, active lifestyle, and fishing markets. Effective immediately, Darby Communications will serve as Shimano North America...

January 18, 2023

Wild Rye Earns B Corporation™ Certification

Sun Valley, ID (Jan. 17, 2023) /OUTDOOR SPORTSWIRE/ – Wild Rye, leader in outdoor apparel made by and for women and women-identifying individuals, is proud to announce its status as a Certified B Corporation™, a major accomplishment in upholding the brand’s mission to “protect the places we play” and elevating women....

January 18, 2023

The GORE-TEX Brands ‘Outerwear on Demand’ Garment Rental Program Expands to New evo Retail Locations

ELKTON, Md. (January 18, 2023) /OUTDOOR SPORTSWIRE/ – W. L. Gore & Associates (Gore) has announced that their consumer garment rental program, Outerwear On Demand, will be expanding its collaboration with Seattle-based evo – the outdoor retailer and experiences brand – for the 2022/23 ski season. Outerwear on Demand will now...

January 17, 2023

ROKA Sees a Clear Future with Backbone Media

AUSTIN, TEXAS. (Jan. 17, 2022) /OUTDOOR SPORTSWIRE/ – ROKA, the prescription eyewear, performance sunglasses, and technical apparel brand, has teamed up with Backbone Media as its public relations and affiliate agency of record. The Colorado-based active lifestyle agency will focus on increasing national brand awareness around the burgeoning performance sunglass and...

January 12, 2023

Noble Oak Partners with World Nature Photography Awards

NEW YORK /OUTDOOR SPORTSWIRE/ - Noble Oak, an award-winning whiskey brand with a noble heart, today announced its partnership with World Nature Photography Awards as the official whiskey sponsor. As a brand with a mission of revitalizing the planet by planting trees in partnership with One Tree Planted, this sponsorship of...