February 28, 2023

POC unveil the Omne Lite and Omne Ultra

/OUTDOOR SPORTSWIRE/ POC is proud to release two brand new helmets; the Omne Lite, a new lightweight, performance driven helmet where low weight and comfort are a rider’s main focus, and the Omne Ultra, a helmet designed for adventure and exploration, a versatile and creative companion developed to protect a rider’s...

February 27, 2023

Outdoor Industry Veteran, Brett Cardamone, Appointed as Trango’s New Brand Manager

Lafayette, CO (February 27th, 2023) /OUTDOOR SPORTSWIRE/ - Trango, the award-winning manufacturer and international distributor of technical climbing equipment, announced the appointment of Brett Cardamone as Brand Manager. Cardamone brings 20 years of experience of creative, brand development, and marketing to Trango. Cardamone was Executive Creative Director at Five Ten...

February 27, 2023

Elevate Outdoor Collective Announces Josee Larocque as New Chief Operations Officer

February 27, 2022 (Seattle) /OUTDOOR SPORTSWIRE/ Elevate Outdoor Collective is announcing the arrival of Josee Larocque to the organization as its new Chief Operations Officer. Effective immediately, Josee will lead the Global Operations function from manufacturing to distribution. As a key member of the leadership team, she will design solutions to help...

February 27, 2023

Burton Snowboards Under Hacker Attack

If you’re looking to buy some winter gear or a snowboard from Burton, it might take some time. . . The well-known winter gear Vermont company has been dealing with a major cyberattack since Feb. 14, impacting their abilities to process orders and refunds online. Boardistan    

February 24, 2023

Elevation Hotel & Spa Opens New Bar at the Base of Crested Butte Mountain Resort

Crested Butte, Colo. [Feb. 24, 2023] /OUTDOOR SPORTSWIRE/ – Elevation Hotel & Spa – the only ski-in, ski-out resort located at the base of Crested Butte Mountain Resort (CBMR) – announces today the latest addition to its hospitality experience, billy barr. The full-service lobby bar and lounge will open to the...

February 23, 2023

Cascade Designs, Inc. Hires Industry Veteran, David Fee as Vice President of Sales & Marketing

SEATTLE, Wash. (February 23, 2023) /OUTDOOR SPORTSWIRE/ – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and Varilite, announced today the hire of David Fee as its new Vice President of Sales & Marketing, North America/Pac Rim. In this role, Fee will drive the overall sales and marketing...

February 23, 2023

Yeti Posts Fourth-Quarter Loss On Massive Recall Charges

Yeti reported a loss in the fourth quarter as it absorbed $128.9 million in write-offs related to the recall of several magnet-lined products. Sales were up 1 percent in the fourth quarter but would have risen 10 percent, excluding the recalled products. Yeti also warned that 2023 profitability and sales...

February 22, 2023

Remedy PR’s Bill Byrne Asked To Speak For Columbia University’s Office Of Communications And Public Affairs WeConnect Workshop Series On Modern Public Relations

SAN DIEGO & NEW YORK /OUTDOOR SPORTSWIRE/ - Columbia University's Office Of Communications And Public Affairs has asked Bill Byrne, managing director of Remedy Communications, to present on best practices for modern public relations efforts as part of Columbia's ongoing WeConnect workshop series. The presentation will be live-streamed on February 23rd...

February 22, 2023

Black Woman-Owned Sock Brand, Tough Cutie, Lands Coveted Retail Partnership with REI Co-op

Austin, Texas (February 22, 2023) /OUTDOOR SPORTSWIRE/ – Tough Cutie, the active lifestyle sock brand dedicated to creating a positive impact for women adventurers and entrepreneurs, today announced a major retail expansion, bringing its best-selling sock style to 35 REI Co-op stores nationwide and online. In its first six months of selling,...

February 22, 2023

Xtracycle Names Akimbo Communications PR Agency of Record

Mill Valley, California (February 22, 2023) /OUTDOOR SPORTSWIRE/ - Xtracycle, pioneers of electric family cargo bikes built for fun and utility, announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and communications. Effective immediately, Akimbo will communicate and promote Xtracycle’s brand...