November 22, 2022

Vibram Launches ‘Work With Trust’ Global Campaign Highlighting Excellence In Work And Safety Sectors

/OUTDOOR SPORTSWIRE/ - As a brand with a long history of serving the various work and safety occupations, Vibram is highlighting its continued commitment to innovation, safety, trust and confidence with a new global campaign, ‘Work with Trust’. Primarily digital, the campaign centers around a cinematic film shot by international...

November 21, 2022

The High Fives Foundation teams up with Backbone Media for Public Relations

TRUCKEE, CA. (November 21, 2022) /OUTDOOR SPORTSWIRE/ – The award-winning adaptive sports nonprofit The High Fives Foundation has partnered with leading outdoor-industry marketing agency Backbone Media for public relations services. Backbone will amplify the organization’s community-focused messaging, athlete profiles, events, and sponsorship opportunities. Founded in 2009, High Fives Foundation aims to create...

November 21, 2022

OrthoLite Cirql Welcomes Juan Cutina as Sales Director in Ho Chi Minh City, Vietnam

AMHERST, Mass. (Nov. 21, 2022) /OUTDOOR SPORTSWIRE/ – OrthoLite®, the 25-year global leader of branded, high-performance and comfort footwear solutions and the company behind the recent introduction of Cirql, the world’s first EVA plastics-free, recyclable, biodegradable and industrially compostable foam, announces Juan Cutina as Sales Director of OrthoLite Cirql. Cirql is...

November 21, 2022

BlackStrap Unveils ‘Moments in Motion’ Campaign

BEND, OR., (Nov 21, 2022) /OUTDOOR SPORTSWIRE/ – BlackStrap, the leading made-in-the-USA manufacturer of face gear, baselayers, and accessories for winter sports, anglers, and outdoor recreationists, today unveiled its new ‘Moments In Motion’ campaign as part of their ongoing efforts to invest themselves in the outdoor community both locally and broadly....

November 17, 2022

Outdoor Retailer Announces Winter Programming Transformation with New Leadership Conference and New Dates

SAN JUAN CAPISTRANO, California – (November 17, 2022) /OUTDOOR SPORTSWIRE/ - Outdoor Retailer announced a fresh format in its approach to serving the outdoor and winter sports marketplace. Through the introduction of new events and a shift in future dates, Outdoor Retailer will provide more opportunities for the industry to...

November 17, 2022

Outside Inc makes 12% workforce cut on advertising slowdown

Outside Inc – the parent publisher to VeloNews, CyclingTips, PinkBike, B2B Bicycle Retailer and Industry News, plus the Trailforks platform – has announced a number of staff layoffs this week. Among those laid off are senior journalists across the portfolio Caley Fretz, Dave Rome, Matt de Neef and Daniel Benson,...

November 17, 2022

Polartec Commits to Net-Zero Future

Spartanburg, S.C. (November 17, 2022) /OUTDOOR SPORTSWIRE/ – Polartec® — the premium creator of innovative and sustainable textile solutions — announces its parent organization Milliken & Company now holds approved science-based net-zero targets. Science Based Targets initiative (SBTi), a U.N.-backed collective dedicated to helping companies set emission reduction targets consistent with...

November 17, 2022

Biofuel on Bachelor: Oregon Resort Announces New Wood-Fired Heating System

With wood-based heating solutions for several of its buildings, Bend, Oregon’s Mt. Bachelor Ski Resort will soon go back to the future. In it, parent company POWDR said the resort’s new 3,412 MBH (1000 kW) boiler will heat four of its base area facilities with an estimated 1,000 tons of...

November 17, 2022

Spy+ Optic Happy Boost Lens Named to Time Magazine Best Inventions Of 2022 List

Carlsbad, Calif. /OUTDOOR SPORTSWIRE/ - Time Magazine has chosen the critically acclaimed SPY+ Optic HAPPY BOOST™ Lens Technology as one of its annual Best Inventions of 2022 winners. Launched earlier this year in the SPY+ sunglass collection and now available in its premium snow goggles, HAPPY BOOST is a proprietary...

November 17, 2022

Women-Led Wednesday Reports a Record 650 Brands Banding Together to Inspire Conscious Shopping this Holiday Season

Sun Valley, ID /OUTDOOR SPORTSWIRE/ - Women-Led Wednesday announces the fifth installment of its annual shopping holiday created to encourage conscious consumerism in support of women-led brands, and this year, is excited to welcome more than 650 companies to its directory leading up to the holiday on Nov. 23, 2022. Brands...