July 11, 2022

Twiceme Technology and Oakley partner to bring enhanced safety to new bike helmets

Stockholm, Sweden /OUTDOOR SPORTSWIRE/ - Oakley announces a partnership with Twiceme Technology, the safe-tech company out of Sweden. The leading product design and sports performance brand will debut the integration of twICEme in an upcoming helmet launch for its spring 2023 collection. Oakley’s history of innovation will combine with Twiceme...

July 8, 2022

Rab Increases Support for Cirque Series

/OUTDOOR SPORTSWIRE/ - British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) have increased their support for the famous Cirque Series, a globally renowned mountain running event organized by professional skier and mountaineer, Julian Carr. This year’s series includes eight stops, with the first race taking place in Brighton,...

July 8, 2022

Bajío Sunglasses Partners With Fly Fish Europe

New Smyrna Beach, FL (July 8th, 2022) /OUTDOOR SPORTSWIRE/ - Bajío, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, has partnered with Fly Fish Europe, one of the premier fly fishing distributors in Europe. Through this partnership, Bajío will work to...

July 7, 2022

Superfeet Names New Chief Operating Officer, Dan Spitzer

FERNDALE, Wash. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – Superfeet, the global insole industry leader, appoints new chief operating officer, Dan Spitzer, to lead the brand’s domestic and international strategic operations and growth. With over 30 years of experience optimizing operations, enhancing margins and accelerating revenue growth for large multinational companies, Spitzer will work...

July 7, 2022

Royal Robbins Ramps Up Marketing Team in Colorado

SAN FRANCISCO, Calif. (July 7, 2022)/OUTDOOR SPORTSWIRE/ – Royal Robbins, the outdoor lifestyle apparel brand born in Yosemite and designer of versatile trail to table clothing since 1968, announces Gareth Martins as the brand’s new Director of Marketing to lead the overall strategy and marketing operations for all of Royal Robbins in...

July 6, 2022

iFIT Connected Fitness Appoints Dale R. Gerard New Chief Financial Officer

(Logan, UT – July 7, 2022) /OUTDOOR SPORTSWIRE/ - iFIT, a leader in interactive fitness hardware, software, and subscription content, announced today that Dale R. Gerard has joined iFIT as Chief Financial Officer. Mr. Gerard comes to iFIT with more than 25 years of finance, treasury, and operational experience with...

July 6, 2022

FarOut and GoRafting.com Collaborate to Offer Detailed Guides to the Best Whitewater Rafting and Kayaking

DENVER, CO (July 6, 2022) - FarOut, the leading creator of mobile app navigational guides for long-distance adventurers, and GoRafting.com, the originator of over 43 detailed whitewater guides, have teamed up to provide mobile access to the best whitewater rafting and kayaking guides in the U.S. and internationally. FarOut and...

July 6, 2022

Vista Outdoor To Acquire Fox Racing

Vista Outdoor, Inc. announced it had entered into a definitive agreement to acquire Irvine, CA.-based Fox Racing, the manufacturer of motocross, mountain bike and lifestyle-related gear, at a purchase price of $540 million, with the potential for an additional $50 million earnout based on the company’s financial performance. SGB Media

July 5, 2022

Jack Wolfskin acquires its distributor in Poland

Leading outdoor camping, clothing and gear brand Jack Wolfskin has announced the acquisition of its long-time distributor in Poland, FAM Sp. K. The newly formed entity will be known as Jack Wolfskin Poland Sp. z.o.o. and is based in Gynia near Gdansk – Jack Wolfskin claims it will serve as a...

July 5, 2022

RoverPass and Campspot Announce Strategic Integration Simplifying Online Reservation Process

AUSTIN, TEXAS, UNITED STATES, July 5, 2022/OUTDOOR SPORTSWIRE/ – Today, RoverPass, a top-tier online campground booking marketplace and reservation management software, is excited to announce its partnership with Campspot, another extensive online marketplace. The collaboration enables access to a larger inventory selection through an integration that connects RoverPass and Campspot to...