June 24, 2022

USWE Sports AB Acquires Giant Loop

USWE Sports AB, a publicly traded backpack company based in Malmö, Sweden, has acquired Bend-based Giant Loop LLC, a powersports brand known for its innovative off-road motorcycle soft luggage designs. The purchase agreement is scheduled to close on July 1. Inside Outdoor

June 23, 2022

Colorado Gear Startup Matador Expands HQ and Plans to Nearly Triple Staff

Boulder, Colo.-based Matador Travel Equipment has moved into a new facility, the company announced Wednesday—four times the old HQ’s size—citing increased product demand as its market slowly shifts from travel to outdoor rec. The company’s new 8,000-square-foot facility at 1835 38th St. is open to the public. Outside Business Journal

June 23, 2022

Season 9 of Facing Waves Set to Hit US Airwaves, July 2nd

/OUTDOOR SPORTSWIRE/ - Heliconia, the production team behind the award-winning television series Facing Waves, is excited to announce that the new season of the hit show is set to premiere on Bally Sports this July. Facing Waves is an exciting and inspiring TV series that follows world champion whitewater paddler,...

June 22, 2022

Matador’s New Boulder Headquarters Expands Brand’s Footprint and Capabilities

BOULDER, Colo. (June 22, 2022)/OUTDOOR SPORTSWIRE/ – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is proud to announce the opening of its new headquarters in Boulder, Colorado. Located roughly one mile from the brand’s previous headquarters, the new facility offers approximately four times more square footage than its...

June 21, 2022

Boat Trader Kicks Off Summer with Campaign Encouraging Boaters to Share Their Stories

MIAMI, Fla., June 21, 2022/OUTDOOR SPORTSWIRE/ – Boat Trader, America’s largest boating marketplace, today announced the launch of its ‘My Stomping Grounds’ campaign, inviting boaters to share videos and photos for a chance to be featured in an upcoming episode of its award-winning series, Stomping Grounds. The campaign will run through...

June 21, 2022

JAM Collective Signs Five New Clients

SAN FRANCISCO – June 21, 2022/OUTDOOR SPORTSWIRE/ – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes five new clients: Front Runner, Manitobah, Nomadix, Opinel and Silipint. The agency celebrated its 20th anniversary in 2020. JAM Collective is partnering with these companies, three of...

June 21, 2022

Clif Bar bought in $2.9 Billion deal with Mondelēz

Global snack food company Mondelēz has revealed plans to buy Clif Bar for an astonishing $2.9 billion. Trading since 1992, Clif Bar has become a global nutrition business generating in excess of $800 million in sales, some of which are routed through the cycling market via distributors. Cycling Industry

June 17, 2022

BlackStrap Elevates Jim Sanco to VP of Brand Management, Hire Randy Torcom As Brand Director

BEND, OR., (June 17, 2022)/OUTDOOR SPORTSWIRE/ – BlackStrap, the leading made-in-the-USA manufacturer of face gear, base layers, and accessories for winter sports, anglers, and outdoor recreationists, today announced the promotion of Jim Sanco to Vice President of Brand and Marketing, and the hiring of Randy Torcom as their new Brand Director....

June 16, 2022

Grassroots Connect wraps up sold-out and solid Knoxville spring show, sets eyes on fall industry gathering

KNOXVILLE, TENNESSEE (JUNE 16, 2022) /OUTDOOR SPORTSWIRE/ - Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization working together for the health and growth of independent specialty outdoor retail, closed the curtain on their sold-out spring Grassroots Connect show last week. Gathering 118 attending retailers representing more than 200 storefronts, Grassroots Connect...

June 16, 2022

Jack Johnson Partners with Outside Interactive, Inc. on a Unique NFT Experience

Boulder, Colorado (June 16, 2022) /OUTDOOR SPORTSWIRE/ -  Outside Interactive, Inc., the world's leading creator of active lifestyle content, services, events, and experiences, today announced a partnership with multi-platinum-selling singer-songwriter Jack Johnson to enhance the company’s first NFT with one-of-a-kind musical rewards. Johnson joins Outside to celebrate its first NFT,...