October 8, 2024

Bioidentical Ketone Drink Brand Kenetik Announces Alliance with Life Time; New Presenting Sponsor of Iconic Life Time Leadville Trail 100 MTB

MARYLAND /OUTDOOR SPORTSWIRE —  Kenetik, the brand behind the world’s first bioidentical ketone drinks today announced a strategic alliance designed to drive innovation in athletic performance and holistic wellness through a variety of high-impact sponsorships and promotions with Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand. As part...

October 8, 2024

Ted Ligety Joins DPS Skis and PHANTOM Glide Product Teams

SALT LAKE CITY /OUTDOOR SPORTSWIRE — Two groundbreaking Utah-based ski industry manufacturers, DPS Skis and PHANTOM Glide, announce the hire of two-time Olympic gold medalist Ted Ligety as head of product performance. Ligety will help develop DPS and PHANTOM Glide’s product lineups, working closely with senior vice president, Thomas Laakso,...

October 8, 2024

National Outdoor Leadership School (NOLS) Releases Second Summit Strategic Plan

LANDER, Wyo. – Oct. 8, 2024 /OUTDOOR SPORTSWIRE/ - The National Outdoor Leadership School (NOLS) has released its Second Summit Strategic Plan, a visionary five-year roadmap for the school's future. Developed over 12 months with input from thousands of stakeholders and guided by a strategic planning committee, the plan focuses on...

October 7, 2024

PAKA Expands Senior Leadership to Fuel Brand Growth and Innovation

Boulder, CO (Monday, Oct 7) /OUTDOOR SPORTSWIRE/ - PAKA, the sustainable apparel brand best known for its performance-based alpaca fiber gear, announces the addition of four new senior hires and one internal promotion, including Christian Castellani as Director of Wholesale Sales, Matt Etzler as Senior Director of E-Commerce, Erika Marsh...

October 7, 2024

Remington, Bushnell, CamelBak, and More Sold as Vista Outdoor Ruptures

Vista Outdoor, the parent company of dozens of iconic hunting, fishing, and gear brands, is about to be divvied up and sold. On Friday, the Anoka, Minnesota-based conglomerate announced that it had agreed to split itself into two parts to be sold to two distinct buyers in deals valued at a total of...

October 7, 2024

National Land Realty Taps Darby Communications as PR Agency of Record

Greenville, SC – Oct 7, 2024 /OUTDOOR SPORTSWIRE/ - National Land Realty (NLR), a leading full-service real estate brokerage specializing in land sales, proudly announces Darby Communications as its PR Agency of Record. By utilizing advanced technology, more local brokers, and more land real estate experience, NLR has become a...

October 7, 2024

SKHOOP Celebrates 25 Years of Warm Bums

Åre, Sweden /OUTDOOR SPORTSWIRE/ - 2024 marks a major milestone for SKHOOP—25 years of keeping people warm and stylish. What started as a simple idea by founder Sissi Kewenter on a cold, frosty morning in Åre, Sweden, has grown into a beloved global brand known for its functional fashion. Reflecting...

October 7, 2024

MyOutdoorTV Presents HuntFest with 55+ New Shows Dropping

DENVER (October 7, 2024) /OUTDOOR SPORTSWIRE/ - MyOutdoorTV presents HuntFest starting today with more than 55 new shows dropping at MOTV.com. Fifty-seven fresh seasons will premiere throughout October to give viewers the opportunity watch the world's most extensive, popular, and exclusive collection of outdoor lifestyle programming. Premiering throughout October, the...

October 6, 2024

The North Face Expands Resale Program

The North Face expanded its Renewed trade-in program, allowing customers to return preowned items online and in stores. The trade-in portion of the program was previously in-store only, per a spokesperson for resale platform Archive, which powers the program. The North Face will give customers brand credit for each qualifying...

October 6, 2024

Orvis Sets Layoffs and Store Closures; Discontinues Catalog

Orvis announced plans to lay off 112 employees, or 8 percent of Orvis’ workforce, close some of its retail stores and discontinue its iconic catalog to enable a smaller and more agile business. In the U.S., Orvis operates 70 retail stores and 10 outlets. In the UK, the company operates 18 retail...