May 16, 2022

Big Agnes Opens European Headquarters

STEAMBOAT SPRINGS, Colo. (May 16, 2022) /OUTDOOR SPORTSWIRE/ - Big Agnes, the Colorado-based outdoor equipment brand, is proud to announce the opening of its new European headquarters in Amsterdam. From its new office, the self-proclaimed "Mother of Comfort" will be able to dedicate more resources to directly serve the core...

May 13, 2022

Is It Time for Outdoor Businesses To Dump Facebook?

If the social platform is a virtual public square, as Mark Zukerberg has proclaimed, it’s one that’s rife with hate, lies, weaponized disinformation, and—in the virtual metaverse—a starkly anti-outdoor worldview. Now that its value as an advertising partner has changed the calculus, it’s worth asking again: Is Facebook simply too...

May 13, 2022

New York City Climbers Are Selling NFTs to Finance a New Gym

Using revenue from NFT sales, group members say they will avoid costs incurred by other crowdsourcing platforms, such as GoFundMe or Kickstarter, which can range from 2.9 to 5 percent of the total raised. Just 4 News

May 13, 2022

Chubbies of Solo Brands Name Purple Orange Digital Communications as Public Relations Agency of Record

Austin, TX (May 13, 2022) — Chubbies, the original “Friday at Five” men’s apparel brand, is pleased to announce a new partnership with Purple Orange Digital Communications to oversee all PR efforts on behalf of the brand. Best known for celebrating the spirit of the weekend in everyday life, Chubbies...

May 12, 2022

Women-Led Brand Wild Rye Partners With Red Bull Formation

Sun Valley, ID /OUTDOOR SPORTSWIRE/ -  Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...

May 11, 2022

EXEC: Wolverine World Wide Sees Q1 Revenues Top Guidance

Wolverine World Wide reported revenues and operating margins in the first quarter exceeded expectations. Better-than-expected performances by Saucony and Sperry and strong international growth helped overcome shortfalls in its e-commerce operations and at Sweaty Betty. In the quarter, sales rose 20.4 percent to $614.8 million, ahead of company guidance calling...

May 10, 2022

Mt. Hood Skibowl bans summer mountain biking after paying $10.5M in crash that paralyzed Oregon man

Mt. Hood Skibowl will keep cyclists off its forested trails this summer after losing a lawsuit from a man who said he slammed into a signpost in the recreational area and was paralyzed from the waist down. Oregon Live

May 10, 2022

Primus Launches Global Outdoor Cooking Content Hub, ‘Primus Camp’

LOUISVILLE, Colo. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, has launched Primus Camp, a global content hub for all things related to outdoor cooking, from picking out equipment to choosing the perfect recipe. Primus Camp features blog posts from partner chefs and users, tips and tricks for...

May 10, 2022

Vibram Reignites FiveFingers Category with Global Campaign ‘Move Freely’

Boston (Massachusetts, USA), May 2022/OUTDOOR SPORTSWIRE/ – Vibram reignites it’s FiveFingers category with the launch of a new digital campaign. Kicking off with a film that takes the viewer on a cinematic and suspenseful journey of historical discovery, the campaign will launch across the globe. Analyzing mysterious footprints discovered in various environments,...

May 10, 2022

Tailwind Nutrition Celebrates 10 Year Anniversary with Limited Edition Flavor, Giveaways, Events and Partnerships

Durango, Colo. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, a leading provider of simple and complete sports nutrition products for endurance athletes, is celebrating its 10 Year Anniversary this month. In 2012, athlete Jeff Vierling founded the company to find a better nutrition solution for endurance athletes after competing in the...