June 21, 2022

Clif Bar bought in $2.9 Billion deal with Mondelēz

Global snack food company Mondelēz has revealed plans to buy Clif Bar for an astonishing $2.9 billion. Trading since 1992, Clif Bar has become a global nutrition business generating in excess of $800 million in sales, some of which are routed through the cycling market via distributors. Cycling Industry

June 17, 2022

BlackStrap Elevates Jim Sanco to VP of Brand Management, Hire Randy Torcom As Brand Director

BEND, OR., (June 17, 2022)/OUTDOOR SPORTSWIRE/ – BlackStrap, the leading made-in-the-USA manufacturer of face gear, base layers, and accessories for winter sports, anglers, and outdoor recreationists, today announced the promotion of Jim Sanco to Vice President of Brand and Marketing, and the hiring of Randy Torcom as their new Brand Director....

June 16, 2022

Grassroots Connect wraps up sold-out and solid Knoxville spring show, sets eyes on fall industry gathering

KNOXVILLE, TENNESSEE (JUNE 16, 2022) /OUTDOOR SPORTSWIRE/ - Grassroots Outdoor Alliance (www.grassrootsoutdoors.com), the national organization working together for the health and growth of independent specialty outdoor retail, closed the curtain on their sold-out spring Grassroots Connect show last week. Gathering 118 attending retailers representing more than 200 storefronts, Grassroots Connect...

June 16, 2022

Jack Johnson Partners with Outside Interactive, Inc. on a Unique NFT Experience

Boulder, Colorado (June 16, 2022) /OUTDOOR SPORTSWIRE/ -  Outside Interactive, Inc., the world's leading creator of active lifestyle content, services, events, and experiences, today announced a partnership with multi-platinum-selling singer-songwriter Jack Johnson to enhance the company’s first NFT with one-of-a-kind musical rewards. Johnson joins Outside to celebrate its first NFT,...

June 16, 2022

Downlite’s Clive Wilkie – Vice President, QA and Compliance Announces Retirement

Mason, OH /OUTDOOR SPORTSWIRE/ - After a long and illustrious career in textiles, it is with great appreciation and thanks that Downlite announces the retirement of Clive Wilke, Vice President, QA & Compliance. After 52 years in global textile quality assurance, Clive announced his retirement on April 14th. Clive will continue to...

June 16, 2022

Reima, Global Leader in Functional and Outdoor Kids Clothing, Selects French/West/Vaughan and CGPR to Lead Public Relations Efforts in U.S.

RALEIGH, N.C. /OUTDOOR SPORTSWIRE/ - French/West/Vaughan (FWV), one of the nation’s 20 largest independently held public relations and integrated marketing agencies, along with operating division CGPR, a public relations agency specializing in the active lifestyle, outdoor, winter sports, fashion, technology and travel sectors, today announced they have been selected in...

June 15, 2022

Season 5 of Epic Trails Set to Hit US Airwaves, June 30th

/OUTDOOR SPORTSWIRE/ - Heliconia, the video production company behind the hit television show Epic Trails, is excited to announce that Season 5 of the Telly Award winning series will premiere on Bally Sports Network on June 30th. Beginning with South Dakota, Season 5 of Epic Trails will feature one awe-inspiring...

June 15, 2022

Mountainsmith Expands with Three New Hires

Golden, CO (June 2022) /OUTDOOR SPORTSWIRE/ - Mountainsmith, the Colorado-based company that has spent more than 40 years as a leading gear manufacturer specializing in durable goods for hiking and camping, announced today that it has named three new members to their growing team. As the company gears up for...

June 13, 2022

Bajío Sunglasses Expands 2022 Product Line With New Full-Wrap Frames

New Smyrna Beach, FL (June 13th, 2022) /OUTDOOR SPORTSWIRE/ - Bajío, maker of blue-light filtering, sustainably-made, performance sunglasses that are built to save the world’s saltwater flats and estuaries, has added four new frames to its 2022 product line. The new styles combine state-of-the-art frame and lens technology, but also...

June 13, 2022

Carbitex Expands Flexible Carbon Plate Innovations for Work and Sport

KENNEWICK, Washington (June 13, 2022) /OUTDOOR SPORTSWIRE/ - Carbitex – the leader in flexible carbon fiber composites – expands its advancements across its flexible AFX technology platform with two new carbon fiber innovations. AFX anti-puncture (AFX-AP), designed for added protection in the workwear trade market, and AFX Formed, focused on...