April 13, 2022

REI 2021 Financial Results vs. 2019

REI reported its 2021 financial results Tuesday and the numbers provide good insight into just how much the outdoor industry is growing – especially compared to Before Times. REI’s 2021 revenue totaled $3.7 billion, a 20% increase over 2019. Shop Eat Surf

April 13, 2022

Thule Opens Second North American Brand Store in Vancouver, Canada

/OUTDOOR SPORTSWIRE/ – Thule, a global leader in products designed for an active lifestyle, officially opened its first Canadian brand store in West Vancouver, British Columbia. Thule Store Vancouver is the second North American brand store opened by Thule in the last six months, with Thule Store Denver opening in June...

April 13, 2022

Jackson Hole Mountain Resort Reports Successful Winter 2021/22 Season

(TETON VILLAGE, WYO. – APRIL 13, 2022)/OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) is pleased to announce the close of another successful winter season. The 2021-22 season wrapped up April 10th with 334 inches of total snowfall, below JHMR’s average of 500 inches for the past five years. Despite a slow...

April 13, 2022

Mizu Announces its Beach and Park Clean-Up Program

Carlsbad, California, April 13th, 2022 /OUTDOOR SPORTSWIRE/ - Today, Mizu, producer of reusable stainless steel products for an adventure-rich lifestyle announced its new no-cost program to inspire non-profits to organize beach or park clean ups as summer approaches. The program offers free product donations to qualified non-profit organizations that hold...

April 12, 2022

TwICEme Technology teams up with O’NEAL to offer a Safer Mountain Biking Helmet

Stockholm, Sweden (April 12, 2022) /OUTDOOR SPORTSWIRE/ – Swedish safe-tech company Twiceme Technology is announcing, today, their new partnership with motocross and mountain bike protective apparel and accessories company, O’NEAL. Twiceme Technology will be integrated into O’NEAL’s latest mountain bike helmet that will be part of the 2023 collection. The partnership represents...

April 11, 2022

Vail Resorts Announces Affordable Employee Housing Investments

Vail Resorts announced four investments to provide accessible and affordable housing for its employees at Park City Mountain in Utah, Whistler Blackcomb in British Columbia, Vail Mountain in Colorado, and Okemo Mountain Resort in Vermont as part of the company’s strategic focus on investing in the employee experience. Shop Eat Surf

April 11, 2022

Pickleball Startup, Baddle, Announces Multiyear Agreement for New Line of National Hockey League Branded Pickleball Gear

Los Angeles (April 11, 2022) /OUTDOOR SPORTSWIRE/ - Baddle, a rapidly growing pickleball brand launched in 2021, is expanding its portfolio with an exclusive multiyear licensing agreement to produce National Hockey League-branded pickleball gear. NHL-branded pickleball paddles, paddle covers and grips will be available in Q2 (with wholesale preorders starting...

April 8, 2022

Can Blockchain Help Save the Wilderness? These Groups Think So

Cryptocurrency and the technology around it has gained a reputation as an environmental disaster. Armed with computer savvy and more efficient tech, a new class of conservation groups think it could be a force for good. Outside Business Journal

April 7, 2022

Good To-Go Expands Sales, Marketing & Operations

[Kittery, ME, April 7, 2022]/OUTDOOR SPORTSWIRE/ –Good To-Go, the award-winning, Maine-based dehydrated gourmet meal brand, has expanded its staff with six new key hires in operations, sales and marketing, ensuring it continues to offer customers and retail partners top-notch service and support. Vice President of Sales, Matt Andrews. Matt joins Good...

April 7, 2022

Wild Rye Launches Spring Collection and Partners with OutsidePR

Sun Valley, ID (April 7, 2022) /OUTDOOR SPORTSWIRE/ - Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, today announced its new Spring ‘22 Collection drop, along with its public relations partnership with boutique consumer and outdoor lifestyle public relations agency, OutsidePR. Created to inspire...