March 8, 2022

Charge Electric Bikes Announces ‘Women in Charge’ Ambassador Program

Wilton, Conn. (March 8, 2022)/OUTDOOR SPORTSWIRE/ - Charge, the direct-to-consumer electric bike brand is excited to announce its 2022 Women in Charge brand ambassador program. Charge has selected inspiring women across sports, fitness, health and wellness to lead the program, but will also be open for other members of the...

March 8, 2022

Mizu reveals its product plans for 2022

Carlsbad, California, March 8th, 2022 /OUTDOOR SPORTSWIRE/ - Mizu, producer of reusable stainless steel products for an adventure-rich lifestyle, announces its new product releases scheduled for 2022. Hitting the shelves and websites in mid-April will be a redesigned series of wide mouth bottles in three insulated sizes and one single...

March 8, 2022

Green River Preserve Partners with Darby Communications

Cedar Mountain, NC /OUTDOOR SPORTSWIRE/ -  Green River Preserve, a non-competitive, coed summer camp connecting children with nature, has partnered with Asheville, NC-based Darby Communications as its digital marketing agency of record. Since January 2022, Darby Communications has been managing Green River Preserve’s social media channels and Google ads strategy...

March 8, 2022

Woman-led Town Hall Outdoor Co Launches Youth Apparel Collection

Steamboat Springs, Colorado (March 8, 2022) /OUTDOOR SPORTSWIRE / - A new outdoor brand for kids has launched in Steamboat Springs, Colorado. Town Hall Outdoor Co offers a collection of sustainable, durable outdoor apparel built for kids and created by outdoor industry veterans. Made of recycled materials and designed to...

March 8, 2022

37.5Ⓡ Technology Incorporates Enhanced Biodegradation (+EB) into all Products

Boulder, CO (March 8, 2022) /OUTDOOR SPORTSWIRE/ - Cocona Labs, the makers of temperature-regulating 37.5Ⓡ Technology, announced this week that after nearly four years of testing, all 37.5 fibers and yarns going forward will incorporate an Enhanced Biodegradation (+EB) technology to accelerate the natural biodegradation of synthetic textiles in landfills[1]....

March 8, 2022

icebreaker Appoints rygr as Public Relations Agency of Record

DENVER (Mar 8, 2022)/OUTDOOR SPORTSWIRE/ - Today, New Zealand-born natural performance apparel company, icebreaker, announces it has retained integrated marketing agency, rygr, to support its public relations efforts in the U.S. rygr will support icebreaker’s public relations strategy and execution to increase brand awareness and drive demand across channels. “Partnering...

March 7, 2022

Swiftwick® launches FLITE XT® TRAIL, the most technologically advanced outdoor sock

Franklin, TN (March 7, 2022) /OUTDOOR SPORTSWIRE/ - Swiftwick is thrilled to announce the launch of their FLITE XT® TRAIL line, which combines natural Merino wool and proprietary GripDry™ Fiber with stability technology to tackle the unique challenges of outdoor trail adventures. As the leader in sock innovation and thoughtful...

March 3, 2022

Patent-infringement cases against The North Face and Columbia can move forward, judge rules

A Colorado district judge ruled late last month that Colorado-based Cocona Labs, creators of 37.5 Technology, can move forward with two separate lawsuits accusing The North Face (TNF) and Columbia of patent infringement. The two cases date to 2016, when Cocona sued VF Corporation (TNF’s parent company) and Columbia Sportswear...

March 3, 2022

Prairie Wear Partners with Press Forward PR

CALGARY, AB /OUTDOOR SPORTSWIRE/ - Prairie Wear, makers of Hugger support bras, has partnered with Press Forward for media relations, product placement, and communications strategy. “Prairie Wear is making compression bras that are easy to wear and easy to care for,” says Holli Markwald, Founder & CEO of Prairie Wear....

March 3, 2022

REI Employees Successfully Vote to Unionize

It was an overwhelming “yes.” In an 88-14 vote, employees at the Manhattan REI voted to approve a union. It’s the first REI to do so, and follows on the heels of chains like Starbucks seeing similar union drives in the service and retail sector. Adventure Journal